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Research on Developmental Strategy Implementation of YX Logistics Company

Author: HuangJunDe
Tutor: LiJun
School: Southwest Jiaotong University
Course: Business Administration
Keywords: the third party logistics developmental strategy implement
CLC: F259.23
Type: Master's thesis
Year: 2008
Downloads: 422
Quote: 2
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Abstract


Along with the rapid development of Chinese economy and the opening of the logistics market. The competition of domestic market become worse because many well-known overseas enterprises go into China. The various traditional logistics enterprises are facing the pattern rearrangement. The company of YX is also confronted with many challenges. Science and rationality of logistics business layout is a crucial factor of affecting the survival and development of logistics enterprises. If the company of YX want to achieve the advantage in the competitive market. So the problem of how to work out a developmental strategy is a very important question for the company.This paper takes YX company as an object of study. YX company is a large third party logistics enterprise. On the basis of more than six months investigation and study of YX company’s basic condition. Firstly, we have analyzed internal condition of the company and status of present management. Secondly, analyzed the outside environment from the perspective of macro and industry environment. The opportunities and threats YX will faced in the market and industry environment which was analyzed by using the technology of SWOT. After that it made a feasibility analysis of developmental strategy, and analyzed the reason of YX company implemented developmental strategy. Finally, seven developmental strategies should be adopted, in order to achieve the company of YX’s continuous development which were put forward ,for example customer relationship management, the valid management of cost, service of profession and difference, perfect network of logistical information, human resource strategy, integrate a professional resources, improve organization structure. The selection and implementation of each strategy was clearly expatiated in detail.The theory was closely connected with the practices. Based on the strategic measure’s maneuverability. All this efforts are in order to let the company make the right decision in the competitive market. So the objective of comprehensively improving the company’s core competence can be reached.

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CLC: > Economic > Economic planning and management > Material economic > Countries in the world material economy > China > Supplies business and management
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