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Evaluation of branded apparel business websites and applications

Author: CaoPengBin
Tutor: LiXiaoHui
School: Beijing Institute of Clothing Technology
Course: Fashion Design and Engineering
Keywords: Site Evaluation Branded apparel business website AHP
CLC: F49
Type: Master's thesis
Year: 2010
Downloads: 337
Quote: 1
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Abstract


With the Internet in social and economic life of universal application , various industries , various types of enterprises are establishing their own websites, and the increasing scale of the number of sites , but how the quality of these sites , what effect , if you can get customers and enterprises recognized as a problem. Mainly in Europe and America , there has been the site for various types of evaluation studies . In China , these sites evaluation research in the field of network marketing is becoming one of the hot topics in the field . With the apparel e-commerce development, but also a growing number of branded apparel companies set up their own web site. However, due to the particularity of the clothing itself and customer demand characteristics , branded apparel business website building process there have been many problems , similar to the website positioning is not clear , loss of function and so on. To solve the branded apparel business of Web sites exist in the building positioning is not clear , loss of function and other issues, domestic and foreign brand clothing business website an empirical study . In a large number of domestic and international brand clothing enterprises structure and function of the site to observe, analyze, summarize , based on the refined brand clothing enterprises to measure the quality of the indicators website . Authors believe that branded apparel business website should be evaluated from the information dissemination , customer service, site performance and influence of four dimensions to measure the quality of the site , were designed corporate presentations, Brand , customer feedback , stability, compatibility and other 15 programs level indicators and scientifically corresponding weights given to them , and ultimately to establish evaluation index system. Based on the existing site evaluation summary and analysis of research results , the first to introduce the analytic hierarchy process evaluation of the clothing business website domain , and a lot of websites empirical research, profound grasp of the characteristics of the apparel industry , it has refined a use to evaluate brand clothing enterprises set of indicators system , and by determining the index weights , pushing clothing site research into the practical application stage, the results of these studies and the application of the results on the clothing site evaluation studies and garment enterprises in the construction site have a very important theoretical and practical significance.

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CLC: > Economic > Information Industry economy ( Zonglun,)
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