Dissertation > Excellent graduate degree dissertation topics show

The Research of Service Marketing Strategy of Group A Kitchen Equipment

Author: ZuoRuJia
Tutor: ZhouYing
School: Shanghai Jiaotong University
Course: Business Administration
Keywords: Kitchen products Services Marketing Service marketing strategy Non - retail channels
CLC: F426.8
Type: Master's thesis
Year: 2008
Downloads: 173
Quote: 0
Read: Download Dissertation


In recent years , the kitchen products market in China is the rapid growth rate of more than 30% a year , and the impact of China's macro-economic and industrial policy , this situation will remain for quite some time . In the kitchen products high profits stimulus , more and more businesses to invest in this area . A company as a family established businesses in Europe , how to take full advantage of its own international advantage in the fierce Chinese kitchen market competition , using the appropriate means of service marketing , to achieve stable growth performance is an urgent need to address the problem . Service-based marketing and related theory , first of all, from the kitchen products market situation , the three aspects of service marketing channel characteristics and market services major competitors of the Chinese kitchen market overview , and then use the theory and interviews , combined with the industry channel profit model A company 's own service marketing situation , pointed out that the main problem A company in the service marketing efforts , especially in non- retail channels . Finally , for the problems from the customer satisfaction as the core , the proposed service differentiation for Company A , the service process standardization and shaping large customers brand strategy Finally, the construction of the security system , such as the establishment of a full-service system, improve services marketing organization and improve the customer relationship platform . Through this study , the expectations of Company A helpful service marketing practice .

Related Dissertations

  1. Gansu Unicom to Enhance Competitiveness of Corporate Brand,F626
  2. The Services Marketing Research on Passenger Traffic of China Southern,F562
  3. QH Software Services Marketing Strategy,F426.672
  4. Dongguan mobile data services marketing channels research,F626
  5. The Study Ofservice Marketing Strategyfor ABC Property & Casualty,Shunde Branch,F842.3
  6. Study on the Marketing Strategy of the Road Freight Enterprise,F542.6
  7. YJ Hospital Services Marketing Strategy,R197.3
  8. The Research of Library Information Service Marketing,G252
  9. Construction machinery and equipment service marketing and management information system design,TP311.52
  10. Marketing Strategy for 3G Services of Shenyang Unicom,F626
  11. The Study on Marketing Strategy of Jiangxi Post Mail Business,F618
  12. Study on Mid-East Interactive Development and Economic Cooperation in Mid-China’s Rising,F626
  13. The Study on Improving Value-Add Service Marketing in Shandong Mobile Brand Service,F626
  14. The Research of Changsha Telecomn IVR Service Marketing Strategy,F626
  15. The Research on the Marketing Tactics for the Service Products of XX Company in Strategy Transition Period,F274
  16. Research on the Service Marketing Strategies of K Company,F426.7
  17. The XX University Hospital service marketing research,R197.3
  18. The Marketing Strategist Study of 3G Wireless Multimedia Value-Added Services,F626
  19. Research on the Risk Management of Commercial Banks Facing the Global Financial Crisis,F832.2
  20. The Investigation Strategy That Ccb Tieling Br Enhances the Finance Service for the Middle and Small Model Corporation,F832.2

CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
© 2012 www.DissertationTopic.Net  Mobile