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Development Strategy of Yunnan Xinli Nonferrous Metals CO., Ltd.

Author: WenZhuoZhang
Tutor: GaoHe；LiZhiBin
School: Yunnan University
Course: Business Administration
Keywords: Yunnan Xinli Nonferrous Metal Co. , Ltd. Titanium industry Development strategy Strategic measures
CLC: F426.32
Type: Master's thesis
Year: 2010
Downloads: 63
Quote: 0
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Abstract


Titanium is a strategic metal , with tremendous prospects for the development of high-quality material . China to become a world economic and military power of the 21st century , it must be big and powerful nations of the world titanium industry . However, with the continuous development of the titanium market , competition between enterprises is more intense , Yunnan Xinli Nonferrous Metal Co., Ltd. ( hereinafter referred to as \training, etc., there are certain problems , how to better create effective ? how to survive and develop in the fierce market competition and the complex and volatile external environment ? company needed to solve the problem . Xinli titanium industry business development strategy analysis study through a comprehensive survey of the research firm , to grasp a lot of information , combined with personal experience in the management of the company for many years and practice sentiment , the application of a variety of strategic management analysis Tools of the company's business development strategy study of the system . The paper described the thesis topic background and purpose of the study and significance of strategic management analysis tool and the research method . Research and domestic and international strategic theory , the company 's external environment and internal environment analysis , specific business development strategy followed for the actual situation of the company , and the company strategy for the implementation of the relevant measures , the company came to the conclusion development strategy . PEST analysis strategic analysis of the company's external environment , analysis tools , the company's political and legal , economic , social , cultural , technical , industry and other environmental analysis ; resources and core competence theory in the analysis of the company's internal environment , SWOT model of company equipment , technology , human resources , strengths and weaknesses , opportunities , threats analysis . In this thesis seeks to combine the company's actual production and operation , using actual data as the basis to develop a reasonable business development strategy , has a certain reference value for the company and other related companies .

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