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In today's manufacturing information age , the face of increasingly fierce global competition , companies must be market -oriented , customer-centric , rapid response to market demand . In this case , more and more enterprises are turning to production orders . For the enterprises of a variety of products , different product mix benefits to the enterprise is very different. This paper analyzes the problems in Shijiazhuang Iron and Steel Co., Ltd. in the evaluation and confirmation of customer orders , given its order mathematical model of optimization , optimized customer base, to meet a critical customer needs , but also give full consideration to the kinds of constraints , and maximize the benefits . Combined with the practical application of the order evaluation and optimization , the development of sales optimization system , greatly improved work efficiency . This paper is divided into five chapters. The first chapter analyzes the situation faced by the Special Steel Enterprises Shijiazhuang Iron and Steel Co., Ltd. , introduced the basic situation , pointed out the shortcomings in its sales management , the content of this study . The second chapter introduces the the sales optimization theory and methods , focusing on the customer management theory , the theoretical basis of the study . Chapter III detailed analysis of the status of Shijiazhuang Iron and Steel Co., Ltd. Sales Management , pointed out in customer management, order optimization and computer applications exist , pointed out the direction for sales optimization . Chapter Shijiazhuang Iron and Steel Co., Ltd. sales optimization studies, a comprehensive analysis of its existing customer base , its key customers ; assessment and validation of customer orders , the establishment of a the inventory matching model and order optimization mathematical model, and applied to the practical work , greatly reducing the in-process inventory , reducing the overall national strength , improve enterprise efficiency . Chapter Shijiazhuang Iron and Steel Co., Ltd. sales optimization system development , integrated customer data management , product data management , customer demand management , customer needs assessment and validation , scheduling management , improve management efficiency and level to achieve the desired objectives.
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