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Product Competition Strategy Based on Network Effect

Author: DongChuanJin
Tutor: ZhuZhenZhong
School: Shandong University of Technology
Course: Management Science and Engineering
Keywords: Network effects Competitive strategy CAS Theory Standard
CLC: F273.2
Type: Master's thesis
Year: 2008
Downloads: 210
Quote: 0
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Abstract


Since the 1990s , information and communication technology the ( Information and CommunicationTechnology , ICT ) and the Internet to flourish , human society from an industrial society into the network economy and society , the network effect is also accompanied by our network economy cheering layer layer noise quietly approaching , causing today 's enterprise market further escalation of the degree of competition , the new era , a new economic form hem a new problem in the face of China's entrepreneurs . The main content of this paper is divided into the following points: 1 . Describes the network effect theory development status , analysis of foreign and domestic research network effect theory and research status , show that the economic theory based on industry and enterprise competitiveness level research perspective , knowledge about use of systems theory to explain the phenomenon of competition in the market caused by the network effect . 2 of the network effect theory . These include network effect theory involves the basic concepts and principles of economics, as well as the characteristics of network products and network market characteristics , and networking products and traditional products the difference between a comparative study to lay the foundation for the competitive strategy of the network effect below . Characteristics of the network effect theory and network products and network market competition , the competitive strategy of the network effect , for the managers of enterprises to provide a valid basis for decision making under the new economic form . The highest form of business competitiveness - Standard competition are discussed in the text , highlights the importance of network effects environment standards for the enterprise market competition . The innovation of this paper include: analysis of relevant theoretical knowledge of complex adaptive significance of the user base of network effects in the market equilibrium process , product plans of retirement and notice policy .

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CLC: > Economic > Economic planning and management > Enterprise economy > Production management > Product Management
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