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Significance of Hollows Technique in Poster Design

Author: ShenWeiWei
Tutor: JiangZhuSong
School: Suzhou University
Course: Art
Keywords: Poster hollows Firm-empty borrowing the scenery from a distance space sight point interest beautiful vision
CLC: J524
Type: Master's thesis
Year: 2011
Downloads: 101
Quote: 1
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Abstract


To use hollows in poster properly can bring people with a beautiful vision between the firm and empty; can create a good effect of borrowing the scenery from a distace and sceneries exchanging; can help viewers to better understand the poster. The technique of hollows can lead viewers’sight during they enjoying the poster,enhance the interest of the viewers and beautify the poster. These benefits which hollows brought fully invigorate the viewers’vision and lay out a more clearly image of the information indicated in the poster. Overall, in poster designe, correctly using various subsidiary techniques can help to exactly state related information and to reach a perfect connection of“contents and symbols”.

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