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With economic globalization and the knowledge economy era, high-tech products exports began as a measure of a country's economic strength, technological strength as well as an important indicator of the strength of exports. In such a backdrop, China is no exception, issued a series of policies to promote high-tech enterprises and foreign trade development. Today, high-tech enterprises has become China's foreign trade export trade growth of new strong point, but compared to other developed countries in terms of high-tech enterprises, China's foreign trade competitiveness of high-tech enterprises are still weak, the main reason lies in the lack of core technology patents. High-tech enterprises how to implement patent strategies to develop their own core patents, thereby enhancing the competitiveness of foreign trade, is the purpose of this study and research significance. This paper begins with an overview of their research background and significance, and then analyze theoretical research status at home and abroad and related concepts covered in this article to define. On this basis, the paper into the innovative content of the following: First, from the high-tech enterprise patent strategy on the role of foreign trade competitiveness analysis start, the integrated use of a theoretical analysis, empirical analysis and comparative analysis. Theoretical analysis, resources and abilities to join point, analyzing how high-tech enterprise patent strategy to gain an advantage resources to stimulate and protect the technological innovation capability, making it a competitive advantage, improve trade competitiveness. Empirical analysis, on the one hand, to the number of patents as a measure of patent strategy, analysis of its exports of high-tech enterprises, and with TC index of export products and to establish the correlation between the regression equation, the number of patents obtained and exports, TC index there is a strong positive correlation. On the other hand, a comparative analysis of the United States, Japan and China patents and international market share. Empirical analysis shows that high-tech enterprise patent strategy to enhance the competitiveness on foreign trade has a positive effect. The following analysis of how this is competitive and based on foreign trade situation of patent strategy to implement the patent strategy in order to achieve the purpose of enhancing the competitiveness of foreign trade provides a premise. Then, the use of large amounts of data and recovery Statistical analysis of the questionnaire At present, China's foreign trade competitiveness of high-tech enterprises and patent status of implementation of the strategy. The analysis found that, despite the enhanced competitiveness of foreign trade, but still insufficient, exist, such as: the unbalanced structure of export products, the export market is highly centralized and unitary, mainly rely on exports of processing trade and foreign-funded enterprises pulling and other issues. The implementation of patent strategy also exist many problems, such as: patent strategy awareness is not strong, lack of R \u0026 D investment, intellectual property management system and the lack of government support is inadequate. Through analysis of these issues and summarize the following further analysis of how to address these issues, the implementation of foreign trade in order to enhance the competitiveness of patent strategy for the purpose of providing a basis. Finally, learn from Huawei's successful experience in the implementation of patent strategy, and for the foregoing summary of the current situation and problems, based on the idea of ??strategic management process to build competitiveness based on foreign trade of high-tech enterprise patent strategy implementation framework map, the proposed high-tech enterprises around enhance the competitiveness of the strategic objectives of foreign trade, good strategic analysis, strategic implementation and successful implementation of the strategy to implement appropriate safeguards patent strategy of its own power. Specifically, the first on the domestic and external environmental factors and their own internal environmental factors in strategic analysis, and then on the basis of the patent development strategy, operational strategy and patents patent protection strategy, while stressing the strategic analysis and strategy implementation process Whether the government or high-tech enterprise implementation of the strategy should be required to provide them a series of protection.
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