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Research of Chinese Private Aviation Company Stratagem

Author: YangJunFeng
Tutor: LiJingMei
School: Ocean University of China
Course: MBA
Keywords: Air transport Private aviation Competitive Strategy
CLC: F562
Type: Master's thesis
Year: 2008
Downloads: 675
Quote: 1
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Abstract


In 2005 , the General Administration of Civil Aviation of China ( CAAC ) officially released new public air transport enterprise operating license requirements , to relax the conditions of market access for non-state capital to enter the air transport industry . Since then, China 's private capital quickly into the air transport market . At the same time , the Chinese aviation market, constantly opening up , a large number of foreign airlines into China, opening up routes to fly to China , China 's air transport market competition will intensify . In this context , the nascent Chinese private airlines should take what kind of competitive strategy to ensure competitive advantage ? Paper to analyze the strategic theory of evolution , the basic strategic model of Michael Porter five competitive forces theory , based on the background of China's private airlines , macro and micro , combination , and empirical analysis of qualitative and quantitative research methods to study the competitive strategy of the private airlines , for existing and will enter the Air Transport airlines operating decisions of the private market to provide a scientific basis . This paper uses the PEST analysis , Porter model , the macroeconomic environment in which the private airline industry environment analysis and evaluation , analysis of the opportunities and threats faced by the private airlines . By private airlines SWOT analysis , comparison of the relative strengths and weaknesses of the private airline which then expounded the private airlines to select a competitive strategy - low-cost strategy , Extension strategy , capital strategy , alliance strategy and talent strategy . This paper is the empirical analysis of competitive strategy for private airlines , the results of this study have important reference value , the operation of private airlines and other airlines in the domestic civil aviation , such as the local airline operators have a certain reference .

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CLC: > Economic > Transportation and economic > Air transport and economic > China 's air transport
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