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The Empirical Study of the Relationship between Dealer Channel Power and Supplier Attitudinal Commitment

Author: LuChengHui
Tutor: WeiHaiYing
School: Jinan University
Course: Business management
Keywords: Channel power Attitudinal commitment Border officers personal relationships
CLC: F274;F224
Type: Master's thesis
Year: 2008
Downloads: 262
Quote: 0
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Abstract


The use of power is the channel behavior areas to explore channel relationship management and control topics at the forefront . With the technological and economic development, channel power also shifted. In the current market , channel power mainly in the vast network of retailers with injuries . Therefore, the use of power of domestic retailers have important significance. At the same time the use of power in influencing factors retailer channels , for attitudinal commitment and interpersonal research is still relatively small. This attitude of commitment and interpersonal focus from research, is an innovative channel theory . In this article inside, one of the main sources of power from ① to use the other side of the channel attitude Commitment ② attitude within the organization committed to the use of organizational power ③ border personnel to use personal relationships may affect the power of the channel , these three issues studied . In this paper, on the basis of previous studies on the use of game theory to infer the above three questions assumptions . Then take advantage of market surveys, a large retail companies and their suppliers questionnaire. Then and DPS data using SPSS statistical software for factor analysis, reliability and validity analysis and regression analysis . The final validation of the assumptions and data obtained through further conclusions .

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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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