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Astudy on Marketing Strategy of TIANBANGMembrane Technology

Author: YangYaJun
Tutor: WangBo
School: Tianjin University
Course: Business Administration
Keywords: Day state companies Membrane Technology Gas recovery Market segmentation Marketing Strategy
CLC: F426.72
Type: Master's thesis
Year: 2010
Downloads: 38
Quote: 0
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Abstract


Based on the analysis of the status and trends of the technology and the market for the domestic use of membrane technology recycling gas , the proposed National Engineering Research Center of Tianbang membrane technology limited liability company in urgent need of the necessity and urgency of research marketing strategy as a professional topic . Full use of the international popular analysis method the - 3C analysis methods and SWOT analysis method , starting Tianbang Membrane Technology National Engineering Research Center LLC start , a detailed analysis of the company 's internal strengths and weaknesses Tianbang , external macro environment and micro opportunities and threats , as well as the environment of its formation Tianbang customer groups , competitors analysis . Simultaneous analysis of the purchasing patterns of the petrochemical market . Tianbang Membrane Technology National Engineering Research Center of the limited liability company's marketing strategy in the the clear corporate strengths and weaknesses , competitors , customer groups , opportunities and threats , procurement mode premise , the use of the 4P marketing theory , the specific the embodiment described and summarized mainly from four aspects of the product mix , pricing mechanisms , channel management and business cooperation . And actual case demonstrates the marketing strategy and implementation program of reasonable and realistic . Finally , the formation of the article conclusions and outlook for the future research work . This article exploratory study obtained the following major the innovative achievements : 1 , starting from the theory of marketing strategy , use the 3C and SWOT analysis method for the analysis of the company's day state using the 4P marketing theory drawn day state suitable marketing strategy . 2 , Tianbang film pointed out by membrane technology market segmentation , market space and development focus . Research procurement management theories and processes in order to better grasp customers , to develop new markets . 3 , by case analysis , theory and practice combined to provide a realistic case for the next day state gas film marketing .

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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