Dissertation > Excellent graduate degree dissertation topics show

The Research of Customer Value Management for Cosmetics Retailers

Author: XiaoHui
Tutor: ZhouJieRu
School: Shanghai Jiaotong University
Course: Business Administration
Keywords: Cosmetic Sephora Customer Value Management Customer Lifetime Value
CLC: F416.72
Type: Master's thesis
Year: 2008
Downloads: 125
Quote: 0
Read: Download Dissertation

Abstract


With the fierce competition in the market for cosmetics retail industry gradually intensifying , cosmetics retail business according to customer demand to create value , how to attract new customers and retain current customers , corporate decision makers have to think about the problem and a major challenge . Sephora main object of study , its customer value analysis , and as the basis of customer segmentation , this study has some practical significance in the cosmetics retail enterprise customer value . The paper first introduces the research background , and then discusses the necessity of implementing customer value management . After reviewing the status of the study of the theory of value to customers at home and abroad , the for Sephora industry also described . Based on the comparative study of the domestic and international customer lifetime value theory , the paper selects the spending habits of the RFM analysis methods Sephora customers , such as the frequency of consumption , the amount of consumption analysis , combined with the the DWYER method to calculate the lifetime value of the customer , segmenting customers based on customer value , and client resource allocation based on customer value segmentation and retention policies . Finally, the cosmetics retail enterprise customer value management processes , conclusions and recommendations that enterprises should be targeted at different customer base with different marketing strategies and customer service measures to improve customer retention and loyalty , in order to establish the enterprise the core of competitiveness , and ultimately achieve the maximization of corporate profits .

Related Dissertations

  1. Dalian clinical analysis of 926 cases of cosmetic dermatology,R758.2
  2. The application Plasma Mass Octopole collisions the reaction cell determination cosmetics harmful elements,O657.63
  3. CH laser beauty equipment company marketing strategies,F426.4
  4. A Comparative Study of Politeness Strategies in the Cosmetic Advertising Discourse of Chinese and American Fashion Magazines,H152
  5. A Study of Marketing Strategy of ABC Shenyang Branch,F832.2
  6. The Study on the Extraction Method of Biotransformation and Cosmetic Efficacy of Oat β-glucan,TQ652
  7. The Research on the Efficacy, Action Mechanism and Application of Chinese Traditional Medicine in Cosmetics,TQ658
  8. The cosmetics of network marketing,F426.72
  9. On Cultural Transfer in Cosmetic Brand Name Translation: A Perspective of Adaptation Theory,H059
  10. Research on Existing Customer Value Management of DGMCC,F626
  11. Study on Synthesis of Gold Nanoparticles and Its Application in Cosmetics,TQ658
  12. Studies of Skin Collagen of Turtles and a Primary Cosmetic Product from It,TQ658
  13. F Cosmetics agency marketing strategy research,F426.72
  14. The Analysis of Domestic Metropolis Females Cosmetic Consumption and Marketing Revelation,F426.72
  15. Analysis and Evaluate the Situations of Cosmetic Adverse Effect,R194.7
  16. On Postmodern French Cosmetics Packaging Design,J53
  17. Language Features of cosmetics advertising,H152
  18. Countermeasure Research on Customer Equity Management of Kangjie Co,F274
  19. The Research on the System Evaluation Beijing FX Technology Co., LTD Customer Value,F274
  20. Analysis on the Strategy of Creating Themeitian Brand of Haina Cosmetics,F426.72

CLC: > Economic > Industrial economy > The world's industrial economy > Industrial sector economy > Chemical Industry
© 2012 www.DissertationTopic.Net  Mobile