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The cosmetics of network marketing

Author: WangZuoZhu
Tutor: YanJingYi
School: Zhengzhou University
Course: Communication
Keywords: Network Marketing Cosmetic Marketing Strategy
CLC: F426.72
Type: Master's thesis
Year: 2009
Downloads: 747
Quote: 0
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Abstract


Along with a new Internet revolution , marketing has also been a new development direction that network marketing is booming . This new marketing approach to bring new development opportunities , but also face many difficulties and challenges . Therefore, how to make better use of network marketing to obtain greater economic benefits , but also more and more enterprises concerned . In this paper, the basic theory of network marketing based on network marketing of cosmetics to do a more detailed analysis and discussion . First , by the fact that many Internet users turn to the Internet era, the purchase of goods through the network , leads to the concept of network marketing , network marketing and traditional marketing compared to draw some of the new features of the network marketing . Secondly, summed up the status quo of China 's cosmetics industry is booming , and cosmetics as a special commodity market characteristics , which leads to its marketing characteristics , cosmetics marketing new developments and emerging network technologies , network marketing has in the cosmetics industry shows a unique competitive advantage , but at present , network marketing and can not fully replace traditional marketing , only the combination of the two to play the maximum effectiveness of cosmetics marketing . Followed by the data analysis in the domestic cosmetics network and that a the cosmetics network marketing in China exist . Finally, a detailed proposed some effective strategies for the the cosmetics enterprise network marketing : network extends from the development of new network products , brand marketing services network , to the formulation of cosmetics network price , the choice of network sales channels , the last is the network the use of promotional tools , are specific cases described , well-founded .

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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