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The traditional Chinese culture is profound, it is the important cohesion of the Chinese nation ; provides designers with a wealth of creative ideas material . A lot of good packaging design works , most of the traditional elements in the design of fusion : Even in modern society , the essence of traditional Chinese culture in the heart of the Chinese people still deeply rooted , modern packaging design in order to win the recognition of the Chinese consumer throughout the essence of Chinese traditional ideology and culture , must be in the design of modern packaging design from ancient , learn the fundamental significance of the traditional , the crux of the modern packaging design can realize the value in the application . Science combing the essence of traditional Chinese culture , is thinking more fully explore traditional and inherited , refine , use and innovation , so as to better cater to the Chinese consumer psychology , modern packaging design value . Starting from the level of consciousness , giving them a modern form of materials , shapes , text , color , packaging design carefully the idea of ??the spiritual connotation of Chinese traditional culture , to consumers product information, sell goods , strengthen the identification of goods , so that the prices of commodities . rich contemporary and ethnic characteristics , and better service for consumers . The ancient Chinese cultural elements applied to modern packaging design process , the key to success lies spirit embodied in the ancient culture connotation or not , because the impact of the Chinese traditional culture is still deeply rooted in the social psychology of the Chinese people 's deepest . Should be starting from the excavations of goods connotation as the designer , as a precondition to the emotional and cultural design , combined with the spatial and temporal and geographical information , borrowing some of the symbolic significance of the traditional elements to express some sense , interesting and emotional ; or penetration of traditional design methods to reflect a spirit and philosophy into modern packaging design . Especially in the design of positioning should have a representation of reality , and wide depth , in order to make the packaging attractive , appeal, competitiveness and brand power .
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