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M&A and Integration Theories and Its Application in Tsingtao Brewery Co.,Ltd

Author: LiuZuo
Tutor: WangChunFeng
School: Tianjin University
Course: Business Administration
Keywords: Beer industry Tsingtao Brewery Integrate Mergers and Acquisitions
CLC: F426.82
Type: Master's thesis
Year: 2007
Downloads: 515
Quote: 0
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Abstract


Present , mergers and acquisitions of Chinese enterprises gradually enter the peak period , and with the arrival of the peak of a considerable number of mergers and acquisitions has ended in failure , one of the important reasons is to overlook the post-merger integration of the decisive role of the M \u0026 A effects . Therefore, the integration is the key to improve the success rate of mergers and acquisitions . To solve this problem , a detailed discussion . This article from the theory of mergers and acquisitions on the basic concept of the M \u0026 A way of mergers and acquisitions and their motives . Details of the wave of mergers and acquisitions of Western countries and our mergers and acquisitions practice , and analyze the difference in the M \u0026 A of Chinese and foreign enterprises . Depth theoretical analysis for acquisitions after a series of problems , from the four aspects of the merger integration connotation , function , mode and main content . Case Tsingtao Brewery Company merger integration , integration of the merger integration theory applied to the Qingdao beer in the mergers and acquisitions practice . Reference to the beer industry , statistics and market research data , the entire beer industry and an overview of the Tsingtao Brewery Company introduced . Review of the Tsingtao Brewery in recent years, \Tsingtao Brewery Company mergers and acquisitions in the implementation of the strategy is focused on the integration of internal resources , cultural integration , organizational restructuring , personnel training, brand integration , fund management conducted a detailed analysis . And Review of the Tsingtao Brewery Company mergers and acquisitions integration of the outcome of the implementation of the strategy to give . Finally a summary of the entire case and draw the corresponding revelation .

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