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Analysis on the Localization Strategy of Nokia in China and Relevant Illuminations

Author: YuanYang
Tutor: MaShouFeng
School: Tianjin University
Course: Business Administration
Keywords: Nokia Localization Strategy Globalization
CLC: F426.6
Type: Master's thesis
Year: 2007
Downloads: 1173
Quote: 0
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Abstract


Since the beginning of the 21st century , global economic integration, sweeping every corner of the world . With the in-depth development of economic globalization , multinational corporations , in order to maintain its unique competitive advantage , have in the global restructuring of the optimization of resources . In order to adapt to the new situation , and its corporate strategy is constantly adjusted and active localization strategy in overseas markets . Nokia is the world's largest mobile phone manufacturer , has a global market share of approximately 36% in 2006 , with mobile phone production base in eight countries , products prevalence of 130 countries . Nokia with its wise strategic change , excellence in product innovation , strong brand promotion and technology to people-oriented \Nokia seen in the course of development in China , localization has been throughout its growth process , and has become the basic strategy of Nokia foothold . Grasp the the general laws multinationals development , discover outstanding multinational development process, and to learn from their advanced management concepts , is an integral part of the Chinese enterprises engaged in multinational operations . Stones from other hills may serve to polish jade , especially after China's accession to the WTO , which is the purpose of this article . Firstly, starting from the multinationals theory , trying to figure out the theoretical basis of the multinational localization strategy ; Nokia the state of progress in the localization preliminary summarized by Nokia in the course of development in China and SWOT analysis ; then through the PEST analysis and Porter 5 force model , the Nokia the localization strategy decisions macro and micro environment analysis , trying to dig out the objective basis for Nokia implementation of localization ; then , through the analysis of the main aspects of the Nokia localization of its localization and globalization , and on this basis, summed up the success of Nokia 's localization strategy ; Finally, the operating status of the internationalization of Chinese enterprises to learn from Nokia's localization strategy , the internationalization of Chinese enterprises make relevant recommendations.

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CLC: > Economic > Industrial economy > China Industrial Economy > Industrial sector economy
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