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Study of Color Implementation in Beverage Brand Image

Author: ChenMei
Tutor: WuXiaoBing
School: Suzhou University
Course: Art of Design
Keywords: Beverage brand image
CLC: F407.82
Type: Master's thesis
Year: 2008
Downloads: 364
Quote: 2
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Abstract


As time goes on, the life vein change, drinks have become indispensable goods shelves, this topic mainly drink this type of product as the research platform, with colour as the research point, from the color, color, the color of lenovo and color design, analysis of the beverage industry brand vision image color design, brand image for the beverage industry development in provide a powerful reference. Study through the literature search, market practice investigation and case analysis, consumer questionnaire survey three methods, the present situation of the beverage market consumer, brand drinks the case and the color of the brand vision image analysis, combined with psychology, brand to learn, and many other subjects to the color design in-depth reflection and discussion. Beverage brand image design of the color is not only for beverage products complete color appearance design, more important is to establish beverage brand image color, fully embody beverage brand concept, and color throughout the brand image communication process, complete "- heart - color - material" harmony and unity.

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CLC: > Economic > Industrial economy > Industrial economic theory > Industrial sector economy > Light industry,handicrafts > Food
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