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Spread function Communication Studies has always been an important part , we usually use is the Lasswell 's \entertainment features . In fact, the spread of functionality is not fixed, but rather a dynamic process of continuous development , dissemination activities are not merely a cultural heritage , but it also created a culture, or in the process of constructing culture plays an important role can not be ignored . To prove this argument, we look into the two thousand years ago in the Warring States period , this period is the period of China's traditional culture, molding , but also the formation of the first climax dissemination activities . At that time the decline of official school , private school flourished, a significant increase in literacy , coupled with political instability , national rulers are good governance, advocating reforms to strengthen national prestige , in this context, full of patriotic ambition lofty ideals , walk in the princes powers , trying to achieve their own political ambitions , or solicitation , or princes or recruit disciples wrote books , dissemination activities unprecedented. And this time there are \necessarily linked. Our Spring and Autumn Period culture of the sort , and in the writings of their ancestors classics briefly summed up that era dissemination activities and dissemination of ideas , resulting not only the transmission of cultural dissemination activities , an important force in the heritage of civilization , and still an important force in building culture that conclusion . To help us continue to spread in the optimization of external communication strategy , improve dissemination of results , and expand cultural influence .
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