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When the British Broadcasting Corporation (BBC) the first time broadcasting at 20th century 30’s, not only symbolizes the modern television industry start, but also has pulled open the curtain in the world scope which the public broadcast television develops. The most century comes, the public television takes root in Europe, to the global spread, 70 year later, the public broadcast television in the economical flood tide intense impact, its social function changes, is more and more remarkably more important, faces the new media time the challenge.The Chinese media industry have the huge change started from on century 80’s,. 20 years ago, the media mainly is shoulders the public opinion propaganda task the state apparatus, along with therefore advancement, the idea renewal, the market impetus, media reforming - not only is the party for the dual status the mouthpiece, but also is the information industries, took the news medium dual attribute external manifestation, "the enterprise nature, the business management" once enormously liberated our country news medium productive forces. But, in under the market tide impact, the medium controlling force started to receive the challenge."the public channel" springs up everywhere after 2001, "public television" Chinese practice problem formulation upsurge. The value and the discussion public television system in China’s necessity, the feasibility appears under this background especially urgently, "public broadcast television service" the idea introduction to the discussion, "is in a multiple benefit pattern intertwines with the gambling intersection" the Chinese media organizational reform significance to at present to be profoundThis theme reviews the public broadcast television system practice as well as the theory summarizes, bases the contemporary media environment, the west development facility immediately the operation condition appraisal material carries on the refinement conformity to the public television, and the union public television the foundation analysis which constructs in China, proposed the contemporary public television certificate of existence, the public television China’s survival necessity, and specifically proposed operates way some suggestions about its localization, in order to provides the rational to the Chinese television reform and the development reference.
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