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Research on Job Burnout of Salesman and Influencing Factors

Author: YuXiuLi
Tutor: WangHuaiMing
School: Shandong University
Course: Business management
Keywords: Burnout Working Pressure Control point Sales staff
CLC: F274
Type: Master's thesis
Year: 2008
Downloads: 503
Quote: 4
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Abstract


In recent years, with the development of science and technology and economic globalization, in-depth, an increasingly competitive market, so that people feel the work required to improve and accelerate the pace of work to employees tremendous work pressure. As organizations increase in work pressure source and enhancements, resulting in varying degrees of staff from work burnout, reducing the staff's job satisfaction, employees, organizations, families and society have a huge negative impact. Sales between businesses and customers as a link between the enterprise plays an important role in affecting the survival and development of the core elements facing greater job stress, job burnout and more intense. Therefore, how to reduce the sales staff through various channels, the level of job burnout, becoming organizational behavior and human resource management is one of the important issues. The study is in this context, the sales staff burnout by exploring issues related to our sales staff to understand the current work pressure, control points, job burnout and job satisfaction of conditions to explore job stressors, job burnout demographic school variables, the differences in analytical work pressure source, control points, job burnout, job satisfaction, the relationship between the organization reduce job burnout suggestions. This paper sales personnel for the study carried out empirical research. Through literature review, preparation of pre-test questionnaire. On this basis, for the pre-test questionnaire and the results of the qualitative and quantitative analysis, further amendments to the questionnaire, the preparation of a formal questionnaire. The questionnaire in Beijing, Shanghai, Nanjing, Weihai, Yantai, Weifang, Qingdao, Guangzhou, eight cities Surveying, using statistical software SPSS13.0 statistical analysis of the results of the questionnaire. The results show that our sales staff is divided into three dimensions of burnout: exhaustion, cynicism and professional efficacy is low, which depleted the highest score. Salespeople working pressure source is divided into four levels: the task itself, stress, work environment, stress, stress management services and staff their own quality pressure, which itself is the most stressful tasks. Working pressure source and job burnout in gender, age, educational level and marital status there are some differences. Job stress and job burnout significantly correlated each dimension, and they have a predictive role; work stressors and job satisfaction was significantly negatively correlated with job satisfaction and predict; control point between the source and the working pressure, between control points and job burnout, control points and job satisfaction showed a significant negative correlation between; various dimensions of job burnout and job satisfaction among a significant negative correlation, and can predict job satisfaction; burnout stress at work between the source and job satisfaction, job satisfaction and control points intermediary role between; control points at work stressors and play a buffer role between job burnout. Finally, from the perspective of human resource management job burnout proposed management measures accordingly.

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