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Research on Insurance Salesmen’s Incentive Problems

Author: CongBing
Tutor: WangHuaiMing
School: Shandong University
Course: Business management
Keywords: Insurance Marketers Excitation
CLC: F842.3
Type: Master's thesis
Year: 2008
Downloads: 710
Quote: 2
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Abstract


Studied how effective incentive for insurance salesmen, and elaborated an important role in the development of the national economy and the prospects for the development of China's insurance industry, a review of insurance marketing agency system and insurance salesmen active role and significance of the Chinese insurance industry , and analysis of the various problems of the Chinese insurance industry, insurance marketing agency system that exists in reality, survival status quo of insurance salesmen, motivating the status quo, the necessity and importance of its incentives are discussed in detail. Influencing factors and effective incentive to do a multi-angle analysis, effective at the end of the article proposed insurance salesmen incentive to improve the measures and recommendations for the Chinese insurance companies want to be able to strengthen the effective incentive, give full play to the ability of the insurance salesmen insurance salesmen , provide a reference for the development of China's insurance industry to play a greater role in the insurance salesmen. As used herein, the main research methods literature. Through practical work experience and understanding of the literature and the author summarizes the various aspects of China's insurance industry and insurance marketing agency system problems, including policy and legal aspects of operational and regulatory issues such as insurance companies. This study shows: insurance salesman in an important position in the course of development of the Chinese insurance industry, to resolve insurance salesmen effective incentive problem is of great significance to the development of China's insurance industry. But the insurance salesman and insurance companies in the legal status of the agency relationship, the nature of the work of the insurance marketing and insurance salesmen itself, resulting in low activity rate of insurance salesmen, low retention rates, low performance, low-income and other circumstances. The limitation of current incentives in the excitation direction, Methods, and training system, pay system, personnel management, appraisal system. So, to solve the insurance salesman is able to effectively motivate the need to start from the above aspects and the improvement measures fall in the real office. The main innovation of this paper is that from a practical point of view in-depth analysis of the necessity and importance of insurance salesmen incentives, from the marketers needs analysis to find the entry point for effective incentive, and by analyzing the current life insurance marketing incentives theoretical basis, in particular, the analysis of the incentives in the insurance company \And recommendations for improvement the innovation insights: research the insurance salesmen legal positioning aspects, conform the insurance salesmen Occupational Safety, welfare protection security needs, to government agencies for third parties to participate in the third law positioning, the agent of a staff system model; insurance products in the form of innovative business insurance coverage, to actively explore the unique form of cooperative medical enterprise annuity insurance protection insurance salesmen; incentive proposed back-up support.

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CLC: > Economic > Fiscal, monetary > Insurance > China's insurance industry > Insurance organizations
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