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Research on the Pricing Policy of Products in Fuzzy Environments

Author: RuanBingChen
Tutor: TangWanSheng
School: Tianjin University
Course: Systems Engineering
Keywords: Pricing Fuzzy variables Competitors Dealer Bertrand model Two-stage game
CLC: F274
Type: Master's thesis
Year: 2007
Downloads: 146
Quote: 1
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Abstract


Optimal pricing problem of the the enterprise product under Fuzzy Environment prices directly affect the earnings and profits of the enterprise should be noted that an important factor in market competition , and changes in the prices is likely to cause the attention of the parties and the reaction of the social reasonably priced so that enterprises in a good position in the market competition , expand market share, the continued development of an enterprise , the main factors affecting product pricing market structure , cost and market demand . In this paper, fuzzy theory , pricing uncertainties , such as market demand , the costs described as fuzzy variables under fuzzy environment based competitors and retailer reaction - based optimal pricing decisions . Enterprise pricing will need to consider the reaction of competitors , the paper first describes the impact of different market structures on product pricing , and major research enterprise pricing behavior of the two enterprises in the market price of the decision variables , the enterprise competitors and pricing decisions in the case , the conduct of the parties , fuzzy Bertrand model description is obtained when the price reaches a new equilibrium ; , assuming corporate pricing first order in pricing of both sides , competitors observed enterprises established after the price action , described with a mathematical model of this situation. The enterprise pricing also consider the reaction of retailers , in reality there are two cases of cooperation and non-cooperation . When the two sides can not reach a cooperation case , described as the relationship between businesses and retailers in the form of the two - stage game and gives fuzzy non-cooperative pricing model ; , both objective is to maximize the joint profits in the case of cooperation , this article also given a model to describe the given steps to solve the optimal price . Given model with specific examples to verify the validity of the model .

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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