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Research of Three Digital Lottery Technology-based Lottery-buyer’s Behavior Model

Author: MengYin
Tutor: YuMingNan
School: Dalian University of Technology
Course: Business management
Keywords: Number three lottery Technology-based Lottery Gaming behavior
CLC: F224
Type: Master's thesis
Year: 2009
Downloads: 223
Quote: 1
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Abstract


Number three lottery is the masterpiece of our current lottery products in small cap figures play since its release , sales to maintain a rapid growth trend . In development at the same time , the lottery product highlights certain risks , and will bring a series of social and economic problems , caused widespread concern in the community about the development of the gaming industry and gaming behavior . Meanwhile , the process of development in digital 3 - type lottery Lottery range of technology-based consumer groups gradually expand technology-based Lottery particularity of the groups in the gaming mentality and behavior research , therefore , in this context , become a both theory and the reality of the issue of double meaning . This article analyzed from both theoretical and practical dimensions . Researchers and literature and field observations on the basis of digital three lottery technology Lottery groups , in accordance with the general pattern of consumer behavior , construct a theoretical framework of their gaming behavior patterns , and with the ideas and methods of structural equation modeling give empirical testing, the final recommendations for the future development of the digital 3 - type lottery in China based on the test results . This article has the nature of the initial exploration of innovative research to achieve the following three aspects: ( 1 ) to establish our digital three the lottery technology- Lottery groups gaming behavior model proposed products , personal socio-economic characteristics and environmental model would the stimulus variable gaming by motivation and individual bounded rationality is the key of the main decision-making , of gaming expenditures and participation is the outward manifestation of the behavior . (2) the cumulative prospect theory as a tool to explain the digital three lottery Lottery gaming economic motives , proposed lottery behavior is a utility evaluation based the finite rational decision-making behavior . ( 3 ) on the basis of the empirical test , concluded that gaming personal socio-economic status of the gaming motivations and characteristics of individual bounded rationality as an intermediary effect betting behavior , while the micro-environment direct impact on gaming behavior .

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CLC: > Economic > Economic planning and management > Economic calculation, economic and mathematical methods > Economic and mathematical methods
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