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\First, twenty years ago, led to mass production of mass consumption with the development of manufacturing, product emphasis on functionality, price, practicality. With the advancement of technology and the strengthening of people's psychological needs, emphasizing only commodity functionality, price, the practicality manufacturers sales as before, the problem with the quality of the goods? No, it is the high price of this ? nor is it what is it? After the study, we are to the following conclusion: bring satisfaction to the consumer \\Conversely, product producers regardless of how their products are quality products, If you can not impress consumers, then it can not be sold would be unable to realize the value of the product. A person's \certainly different, \Although it is said that man is a rational animal \Moreover, the people in the choice of goods or services, not necessarily only to consider the commodity functionality, durability, price factors, but by \\If you want to achieve the emotional value of the goods and services we have to understand Kansei Engineering. Kansei engineering is a wish of the people's imagination and sensibility, translated into the physical design elements specific to the development and design of technology. \product development technology. In Japan designed academia, scholars sensual, feeling as psychological feelings and imagery of customers for new products, imagery, and sometimes that is a psychological expectations. When a customer would like to buy items necessarily want to buy the items have an intention or expectation, such as practical, beautiful, upscale, fine, etc., the Kansei engineering technology that requires such an intention and feelings translated into design The elements to be used in the development of new products. Kansei Engineering as a technology include three aspects are classified based on the emotional aspects of the new product, to create the perceptual structure to get the details of the design; emotional engineering system supported by the computer (Kansei Engineering System KES); emotional engineering model. As a customer-oriented product development, economic and technical, it reveals a fourth value - emotional value of the product, and we learn industrial design students and researchers provide research products and customer needs a new road. Although the the perceptual total school development in Japan for 20 years, but our domestic product designers and manufacturers, it is still an emerging discipline, and is a highly cross disciplines related to psychology, human-computer Engineering, Arts and Sciences and Applied Mathematics, the humanities and the natural sciences, and so on. We must look into the design sensibility of the door but as an open product, and you want to take a good look and studied for more than applied to the actual design of the product, only our products to market and profit, the only way to change us labor rather than the design of the status quo of the major powers.
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