|
With economic development and people's living standard continues to improve , Kashi tourism in recent years has been the rapid development of the tourism industry system initially formed , the development of tourism resources are beginning to take shape , tourism transport facilities fundamental changes Kashi tourism make a greater contribution to the promotion of local economic growth , but also in the Kashi tourism development process gradually violence leak can not be ignored , this article from this point of view of the strategic situation , the performance of these issues and resolve the path made ??attempts Discussion . The paper is divided into four parts and the first part of the article describes the background of this paper , significance , research methods and innovation , puts forward the thesis research value . The second part of the basic status of Kashi , Kashi tourism in recent years has been considerable development , tourism revenue accounted for the proportion of tertiary industry in increasing , but with the autonomous region, Urumqi, Yili State horizontal comparison, can be seen the Kashi tourism revenue , the number of tourists and three gap continued to widen , is constantly weakening the competitiveness of Kashi . The third part of this problem Kashi tourism competitiveness declining to analyze , first of all to analyze the quantity and quality of tourism products , tourist arrivals two indicators Kashi travel east and west uneven development ; Second, by analyzing the purpose of inbound tourists reflects Kashi product structure is irrational ; Finally, Kashi travel agencies, tourism enterprises, tourist hotels and other content analysis the Kashi tourism industry structure uncoordinated . Section IV presents optimize the the Kashi tourism strategy pattern suggested , through strategic alliances , Kashi tourism integration , improve the tourism product mix and other measures to promote Kashi comprehensive and harmonious development .
|