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Research of Customer Relationship Management in the Commercial Bank

Author: ZuoLin
Tutor: SongZengJi
School: Chongqing University
Course: Business Administration
Keywords: customer relationship management commercial bank
CLC: F832.33
Type: Master's thesis
Year: 2008
Downloads: 653
Quote: 0
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Abstract


Scholars from domestic and abroad have made lots of incisive study and explanation on Customer Relationship Management; at the same time entrepreneurs of China and western countries have created many practical cases. But for most Chinese bank CRM is a complete new marketing concept, theoretical study and practice of CRM in China is starting. Now the reformation of Chinese financial industry is quicken up, the management system of modern company is finalizing competition for market is becoming intense, running concept centered on customer has become the running necessity of financial industry. The emergence of CRM management will bring enormous business opportunity for raising service level and customer management ability in financial industry.This article 1 the background of CRM theory and some related practice of banks in other countries, meanwhile analyses the status of customers relationship management in domestic commercial banks, especially the cases in CCB, by this way the author put out some suggestions, which could be taken as the references in this field, on implementing CRM in domestic commercial banks.

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CLC: > Economic > Fiscal, monetary > Finance, banking > China's financial,banking > Financial organizations, banks > Commercial banks ( specialized banks )
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