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Study on Development Strategy of Chongqing AB Company

Author: ChenFaXiang
Tutor: ZhouZuoHua
School: Chongqing University
Course: Business Administration
Keywords: Third-party logistics Development strategy SWOT analysis
CLC: F49
Type: Master's thesis
Year: 2008
Downloads: 39
Quote: 0
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Abstract


The current development status of third - party logistics industry in China : the one hand, in the case of sustained and rapid growth of the country's macroeconomic situation industry continues rapid growth , on the other hand face the fierce market competition , raw material and fuel prices , a strong rise in the cost of pressure . , Described as bright and difficult for third-party logistics enterprises coexist opportunities with risk . Industry entrants increased competition in the industry presents intense. In such a harsh operating environment , the domestic third-party logistics survival development , the key is that you have the core competitiveness , ability to form lasting competitive advantage . Therefore, the importance of corporate strategic management , nurture and enhance the competitiveness of enterprises , become the primary task of the third - party logistics enterprises . To Chongqing AB Information Service Co., Ltd. (hereinafter referred to the \external opportunities and threats facing Chongqing AB . Subsequent analysis of the internal resource conditions , the core competency analysis and internal factors evaluation matrix ( IFE ) , analysis and evaluation of the internal environment of Chongqing AB , clear Chongqing AB have strengths and weaknesses . And strategic choice by constructing Chongqing, AB, SWOT analysis model to determine the applicability of strategic programs , including business differentiation strategy , brand strategy , customer relationship management strategies available to AB selected . Finally, the paper discusses the strategy for the implementation of measures on the implementation of human resource management , professional services , to establish a customer-centric marketing model and shaping corporate culture to provide recommendations . Although this paper is the development of the company is only a preliminary discussion , but the company 's development research played a certain guidance and reference .

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CLC: > Economic > Information Industry economy ( Zonglun,)
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