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Daily chemical industry is an important pillar industry of China 's national economy , and is closely related to people's daily lives . China's large population , the market prospect is broad . \The strong offensive of recent years, entire day washing industry competition is ever increasing drama , both foreign 500 multinational Japanese giant Procter \u0026 Gamble, Unilever, Henkel , Kao , such as Guangzhou Liby , Shanxi southerly , Shanghai home , Zhejiang NICE good momentum of development of the local daily chemical enterprises in the fierce competition . White Cat Company under the double whammy , the company's financial situation is increasingly low funding shortages, underemployment, shrinking market share , to the brink of loss . In this paper, the practical problems faced by the company or white , the use of the strategic management theory , marketing management theory expounded presented in the white cat 's industry, to its competitors in the market structure , analysis of the external environment to discover or white companies face opportunities and threats , analysis of internal conditions to identify existing strengths and weaknesses of the White Cat Company by SOWT , analysis, design or white company market development strategy program , and evaluation of these programs , and ultimately determine the basic development of the company or white strategy , and proceed from the selection and positioning of the product 's target market program to develop a business strategy or white product, price, channels . Finally, the effective implementation of its implementation of the strategy were also discussed and put forward a number of specific measures and recommendations in order to ensure the company's development strategy of White Cat . Hoping to focus on the future development direction of the white cat company , carefully crafted \
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