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The Competition Strategic Research of A Real Estate Company in Suzhou

Author: LiaoQianHua
Tutor: ZhouShuiYin
School: Huazhong University of Science and Technology
Course: Business Administration
Keywords: Real Estate Competitive Strategy Implementation Strategy
CLC: F293.3
Type: Master's thesis
Year: 2007
Downloads: 124
Quote: 0
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Abstract


China’s real estate industry has developed from scratch, from weak to strong development process, especially since 1998, China’s real estate has been on a rapid growth trend. To the development of our national economy has played a very big role in promoting, real estate development companies, in turn, have also allowed to be a very good opportunity for development. In the central building a well-off society in the context of national strategies, China’s real estate industry a few decades of rapid growth, Suzhou and the advantage of location and potential of the property by at the capital’s favor, Suzhou’s real estate market competition is becoming increasingly fierce.How in the development of the market economic system do the strategic management of real estate, real estate developers is the subject forever. In this paper, using the example, Company A of the Suzhou market development strategy for in-depth analysis expounded in strategy formulation and implementation of the various problems encountered, the company management said the crux address these issues, from the strategic management theory and combine their work engaged in the practice of real estate experience and experience, This study tries to scientific methods to improve the development and implementation of strategic level. In this paper, the first choice of background and purpose of the study were summarized; In an industry analysis, The main sectors of the external environment and the major macro-economic characteristics of the analysis; the target market analysis, first on the characteristics of the target market to be outlined Then use a SWOT analysis of the development of the Suzhou market opportunities and threats analysis strategic choices and implementation strategy, with the actual situation of the company, reached a centralized companies should focus on the development strategies of the conclusions, and the implementation of the strategy proposed related strategies.

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CLC: > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy
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