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Study on the OEMs Selection and Cooperation Mechanism of Brand Marketing Firm

Author: LuoWeiGuo
Tutor: XiongZhongKai
School: Chongqing University
Course: Technology Economics and Management
Keywords: OEM Gray Analysis Method Cooperation mechanism Win-win situation
CLC: F274
Type: Master's thesis
Year: 2008
Downloads: 119
Quote: 0
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Abstract


With the development of global economic integration, the developed countries in the manufacturing sectors gradually transferred to other countries and focus on their comparative advantage and profit more generous R \u0026 D and marketing aspects. China, with its abundant, cheap labor and natural resources, a stable social and political environment to undertake a considerable part of the developed countries transferred from the manufacturing sector, there has been a lot of OEM suppliers. OEM supplier development is inseparable from the brands closely. Brands and OEM supplier cooperation, including The brands selected OEM suppliers, but also include the coordination and cooperation between the two partners, to achieve \This paper first introduces the the OEM concept and the current domestic and foreign scholars it situation. Cooperation in the first step of the brands with OEM suppliers brands to select OEM suppliers, therefore, in the article, but also for supplier selection to do a simple generalization. Secondly, in Ma Shihua use the basis of the gray theoretical research suppliers choose the to expand the study to choose a more suitable OEM supplier selection criteria, the standards are divided into primary standards and secondary standards, simplifies brands to choose OEM the workload of the supplier, and proposed long-term cooperation under the brands of OEM supplier selection method on the basis of the new standards and classifications processing. This method is suitable for data less information, the standard correlation avoid the traditional the subjective feeling Select suppliers. This method can be workable, simple standard, easy to implement, not only conducive to the management and supervision of the brand companies OEM suppliers, but also conducive to the OEM suppliers based on these practical guidelines to improve their level of technology and management capabilities, \\products, in order to ensure the OEM supplier for the fight card supplier quality and quantity of supply, is necessary to establish a cooperation mechanism between the two. Therefore, this article is based on reward and punishment mechanisms for cooperation, to promote brands and OEM suppliers to work closely, so that the members of the supply chain can benefit, the purpose of the \Finally, do a numerical example to verify the above conclusion, the case demonstrates cooperation mechanisms to reduce supply chain costs, enhance competitiveness brands and OEM suppliers in the market.

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CLC: > Economic > Economic planning and management > Enterprise economy > Enterprise Marketing Management
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