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Development Strategy for Qingdao Aviation Logistics

Author: YangNing
Tutor: CuiXun
School: Ocean University of China
Course: Business management
Keywords: Qingdao Aviation Logistics Development strategy
CLC: F259.2
Type: Master's thesis
Year: 2010
Downloads: 346
Quote: 0
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Abstract


In today's world, the concept of logistics has been firmly established, the logistics development more and more attention. A level of development of the national logistics in a way that reflects the level of development of the national economy. Aviation logistics, logistics pearl on the tip of the pyramid, is thought to reflect an important symbol of logistics development. Qingdao, Shandong Province, the economic powerhouse With the accelerated pace of opening to the outside world, the sustained and rapid development of export-oriented economy, especially the rare opportunity of the Olympic Games, Qingdao Aviation Logistics raising the level of the urgent seem unprecedented. The end of 2007, Qingdao Aviation Logistics has 94 routes resources, has attracted many well-known airlines and air freight forwarding and logistics business enterprises in Qingdao, forming a communication north and south, radiation west, connecting Japan and South Korea, facing Qingdao Economic Development Features open route network of the world \Analysis of the macro-environment of the of Qingdao aviation logistics development, Qingdao City Air Logistics in the regional environment, traffic environment, economic environment, policy environment facing the opportunity to develop and compete in the competition in the domestic and international aviation logistics, rapid logistics , the impact of low-carbon revolution Aviation Logistics threat. Qingdao Aviation Logistics the main analysis, the advantages of Qingdao aviation logistics is mainly reflected in: the role of domestic and international airlines contribution began to highlight; the Qingdao airport facilities gradually improve and enhance; greatly improve the quality of service of air cargo forwarding company; owner of the growing number of aviation; Qingdao aviation logistics disadvantage mainly in: logistics service chain is short, less value-added services; airport network resources are not perfect, poor communication of information; air logistics professionals deficiency; air freight forwarding market integration capabilities, lack of core resources. According to the results of the SWOT analysis to determine Qingdao aviation logistics should be based on the Shandong Peninsula, and gradually developed into the largest and most versatile, covering the whole province, facing the country and the world, the country's leading integrated Air Logistics Center, should enhance aviation logistics airport cargo building, training the aviation logistics personnel, ongoing air cargo market penetration and expansion, to extend the service chain to increase value-added services, as well as to carry out multimodal transport development strategy.

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