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Application of Symbol Graphics Design in Store Business Environment

Author: WangYiLiang
Tutor: ZhanKai
School: Beijing Institute of Clothing Technology
Course: Art of Design
Keywords: Symbol Graphics Symbolic meaning Visual perception construction Deconstruction of space Brand image
CLC: J524
Type: Master's thesis
Year: 2008
Downloads: 137
Quote: 1
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Abstract


Symbol graphics is an independent, visual identification system that used to guide the direction, to instruct the position, to reveal the nature of the place of in the public domain. Symbol graphics is an information dissemination system that help to identify and guide the direction in store business environment. As to different application carriers and environment, Symbol graphics is quite different from the past graphic design. Understanding and design of it needs to be built in a broader basis. For commercial applications of symbol graphics in space environment, designers often overlooked the need for space-related information and knowledge, with the result that the design is not scientific, resulting in many problems on the application. At present, China’s symbol system is still not perfect, especially in the store business environment. And there are still many problems. For a better understanding of the problems, this article analyzes the visual /perceptional construction and the deconstruction of space in the store business environment. By using the visual/perceptional theory, this article raises practical principles and methods to extend the common physical space to human space and to build an effective space order. Store business environment is a visual representation of the corporate identity and a show place of the brand in the public. To strengthen the brand image is not simply to highlight brand identity, but rather to convey the spirit of the brand culture and charm in the public space. Symbol graphics is not only used for the function of instruction and guidance in store business environment, but also is the first visual image of the enterprise to the general public and consumers. As a result, symbol graphics is one of the most important means to enhance brand image. With the development of the new media technology and optimization of the store business environment, symbol graphics will have a broader performance space and more show ways.

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