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Study on a Country’s Image in the Mass Media’s Perspective

Author: LiuRongHua
Tutor: WangJiaFu
School: Jilin University
Course: International political
Keywords: National image Political Communication Persuasive effect
CLC: D820
Type: Master's thesis
Year: 2008
Downloads: 321
Quote: 1
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Abstract


In the era of mass communication, the national image is changing communication process, we not only need to think about "how to construct the national image", consider how to spread the image of the state ". First of all, the image of the state construction is the core issue of the international political communication in the international society, make some kind of "public opinion agree", in order to safeguard the fundamental interests of the country. Therefore, on one hand we should soberly realize that good national image for countries to carry out smoothly its foreign strategy, has the positive influence, and it is from the height of the diplomatic strategy to grasp the image of the state; On the other hand, we should set up the "audience" center of modern communication consciousness, objective understanding of different countries during the process of transmission of the existing "cognitive" obstacle factors, especially the cultural background and psychological factors such as the default, motivation purpose around. The second is to seek the spread of the image of a state to persuade effect, that is "attitude" (emotions) level to win people's recognition and support. To understand the characteristics of the communication object, proper use of scientific and effective communication skills will contribute to the spread of the image of the nation.

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CLC: > Political, legal > Diplomacy, international relations > Chinese Foreign > Principles, policies,and its elaborate
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