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Beijing Olympics backdrop CCTV sports channel development strategy

Author: LiuJia
Tutor: ZhangRu
School: Central University for Nationalities
Course: Journalism
Keywords: CCTV Sports Channel Olympic context development tactic
CLC: G229.2-F
Type: Master's thesis
Year: 2008
Downloads: 164
Quote: 1
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As the pioneer, the biggest and in possession of the exclusive reporting right of many top sports events of the world in China, CCTV Sports Channel also have the exclusive reporting right of The Beijing Olympic Games in Chinese upcountry.CCTV Sports Channel holds the mission to broadcasting The Beijing Olympic Games to Chinese audience, as well as tends towards to the world sports television fields. It implements much steps when prepares for The Beijing Olympic Games report, which gains much attention from the Chinese television fields.This paper will analyze the measures from the content, human, brand, management viewpoint.The content tactic will begin with four extensive previous correcting, analyzing the effect of sports events, sports news, sports column and sports programs arrangement in content tactic. And I make use of communication to study the content tactic, putting forward the bad influence and resolvent. The human tactic begins with the phylogeny of CCTV Sports Channel covers all the previous Olympic Games, summarizing the limitation of the person with ability in the Chinese sports television fields and the fundamentality of this tactic, to analyze its material steps and find its disfigurement on the background of The Beijing Olympic Games. The brand tactic will start with the channel brand tactic, analyzing the way of promoting characteristic program, holding acts, cultivating compere and packaging channel, and find out the flaw. The management tactic will focus on the advertisement, summarizing the diversified steps. In the last, I will tell of the benefit competition between CCTV Sports Channel and Chinese local sports channel. In television filed, CCTV Sports Channel is a fugleman, and I try to offer some advice on the development of Chinese local sports channel.Recently, Chinese sports delegation acquires remarkable success in the world sports fields and ranks first group especially in the Olympic Games. But Chinese sports media does not have the corresponding location. The Beijing Olympic Games is a chance for Chinese sports media to develop, and CCTV Sports Channel also has a opportunity to enter into the stage of world sports media fields.

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CLC: > Culture, science,education, sports > Information and knowledge dissemination > Broadcasting and Television Stations > Countries around the world on Broadcasting and Television > China
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