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The Research of Opportunity Discerning and Appraisal Based on Datamining

Author: LinRenHong
Tutor: HuangJinZuo
School: Capital University of Economics
Course: Business management
Keywords: Data mining opportunity discerning opportunity appraisal application meaning
CLC: TP311.13
Type: Master's thesis
Year: 2007
Downloads: 81
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Abstract


Presently,we are occupying the time which the economical globalization and the technical revolution tide rapidly surges,factors which today affects development of the enterprise such not to be much, environment uncertainty today has been biger as it was.Opportunity also has so much. Generally speaking,opportunity is the enterprise imbarking and the important development attribute,it also formulates strategic consi -deration and the important choice strategy.The enterprise wants its base-industry evergreen, to continue developing, therefore it must hold each opportunity to surm -ount the type to move forward, otherwise it only can be fling by the competitors in behind, gradually hastens the decline. Therefore, it has aroused people’s enormous interest to the opportunity recognition research.On the other hand, the data-mining technology is the next hot spot topic of conversation after network technology.Along with the computer technology development,a lot of important information which is concealing at data back has produced large amount of data,and increased sharply by in each fields. The present database system is short of the means for excavating the knowledge concealing behind data,so it causes "the data to explode but the knowledge to be deficient", let alone it is far from utilizing these informations and the knowledge to distinguishe the enterprise advantageous situation,as well as the formulation is advantageous to leap frog development of enterprise decision-making. However,for the essence of data-mining technology, it is "seeks the valuable hideaway event in the huge data, performs to analyze, and induce the structure patterns of significant information, as the reference of the enterprise decision-making on time ", from this it may explain, that the data mining technology is inborn to discern the enterprise advantageous situation (opportunity), and serves for the formulation correct decision-making. The recognition and the appraisal enterprise’s opportunity, has the vital significance for the enterprise developing fast continually. Regarding the newly creation enterprise, discovering a market-opportunity, it may cause the enterprise fast to grow, by now the opportunity became the main actuation factor which the enterprise grew; Regarding at the fast growth stage of the enterprise, a technical innovation opportunity, the market opportunity or the financing opportunity, may cause the enterprise to break through there sources bottleneck, and rapidly grows strong, by now the opportunity became the actuation factor which the enterprise scale expanded; Regarding at the mature stage of the enterprise, an opportunity may urge the enterprise , in the competition exceptionally intense market environment, seeks to the new customer community and new subdividing market, meets the new needs, and avoids price war which mutually slaughters,by now the opportunity brought the enterprise to new grow up burning and new gain space......Along with the computer technology development, the data mining widely applies day by day in the business decision-supporting, the commercial intelligence, the customer relations management, guarding against finance industry cheating and so on. In these domains, the data mining technology is mainly taken one kind of tool or the method using, mainly has manifested data mining-technology advanced. At this time, the data mining brought the enterprise only with the indirect income, the data mining results basically may be suitable in the profession to approach all similar enterprises. But data mining technology for application in opportunity recognition and appraisal,then mainly has manifested the enterprise own goal characteristic, as well as the data mining develops the direct superior income for the enterprise which brings, Thus it can be seen, using the data mining has the significant research value to recognize and appraise the enterprise opportunity.After elaborating the theory and method which the data mining apply into the enterprise opportunity recognition and appraisal, this paper proposed opportunity recognition and appraisal step using the data mining technology, and combining the business flow, enterprise value chain and the actual business data which the JA industry limited company owed, the paper has structured the various mining method and technology for stey-by-step distinguishing the opportunity which is "lurking" in the data in these, the same as making use of advanced mining technology excavates out the "gold ore" in geology step by step. This article elaborated vital significance and application prospect of the data-mining technology which carries on theenterprise opportunity recognition and appraisal, through applying theory to reality.

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