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Based on Data Warehouse Construction of Community Marketing System

Author: ShangYao
Tutor: ZhaoShuFen
School: Jilin University
Course: Software Engineering
Keywords: Data Warehouse Operational Data Store Online analytical processing
CLC: TP311.13
Type: Master's thesis
Year: 2008
Downloads: 45
Quote: 0
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Abstract


With the application and development of database technology, people try to rework data in the database, to form a comprehensive, analysis of the environment, to better support for decision analysis, so as to form the data warehouse technology. Using data warehouse technology to build enterprise information system, can the enterprise originally centered on a single database data of environment development of systematic analytical processing environment, and guide the development of enterprise management. The purpose of this research is to study how to build based on the data warehouse technology in jilin netcom community integrated marketing system, implementation of enterprise information integration from various business support system, establish a complete unified customer information data platform. Based on database was put forward in the research, operations, data storage, data warehouse and on-line analytical processing system solutions and design framework. This article first theoretically introduces the emergence, development and application status quo of data warehouse technology, and expounds the logical process of building a data warehouse system. Then, which is based on actual project, from the perspective of the demand, the community is the construction goal of comprehensive marketing system, principle and software architecture. Finally from the data storage layer, data access logic layer and data layer three levels community integrated marketing system are introduced in detail the design methods and implementation scheme.

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CLC: > Industrial Technology > Automation technology,computer technology > Computing technology,computer technology > Computer software > Program design,software engineering > Programming > Database theory and systems
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