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Study and Application of Data Mining Technology on Life Insurance Business
Author: YangHua
Tutor: WangChangShan;XueShiMin
School: Xi'an University of Electronic Science and Technology
Course: Computer technology
Keywords: Data Mining Clustering Association rules Clementine
CLC: TP311.13
Type: Master's thesis
Year: 2007
Downloads: 237
Quote: 2
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Abstract
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According to technical data mining business data within the field of statistical analysis in recent years , a new type of knowledge discovery technology . Papers based life insurance company 's data business research background, research and discussion on the implementation of the data mining process in a data -intensive insurance business . Papers based on data mining technology, features and development status , functions and tasks of data mining technology at this stage in the practical application . SPSS Clementine data mining software as a platform for common data mining algorithms and tools were introduced and compared using clustering modeling analysis to obtain the characteristics of the customers in the insurance business , and insurance policy sales associate rules of mining . The papers in accordance with the CRISP-DM data mining process model , integrated business system in a random sample of customer data mining research . Algorithm in the practical application of the strengths and weaknesses of comparative analysis of the K-means, TwoStep and Kohonen clustering algorithm, Apriori, GRI and Carma association rules mining , mining access to valuable data on the operation and development of business systems results , provide effective information support for the company 's marketing management and decision-making .
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CLC: > Industrial Technology > Automation technology,computer technology > Computing technology,computer technology > Computer software > Program design,software engineering > Programming > Database theory and systems
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