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In Modern society, the affluence of material life makes people to pay more attention to spiritual needs, especially the emotional needs, the design of emotionalism is becoming a point of people’s attention. In this context, the product does not only exist as a mere material, but is given much more spiritual intension. In fact, with the strengthening of spiritual civilization and the popularity of the concept of people-oriented, Product message to the audience and the emotional experience that the product brings has become an important aspect of consumer to test. At the same time, the emotional design is becoming increasingly enjoying popular support. However, in the case of China’s current emotional design, people can know that the development is still far from mature, the market is full of inferior products, and our emotional design is still a long way to go.On the other hand, the product hardware interface almost deals with people every day, people can realize the product features by the product hardware interface, and to achieve the purpose of use. Based on this relationship, the product hardware interface beautiful or not, easy to use or not, it would have an important effect on the user, the emotional experience of products of the users is mostly related to the product hardware interface.This paper is about the ways of the emotional design of the product hardware interface, In the course of the study it deepens in the light of the progressive approach. First it introduces on the person’s feelings and emotional design of some basic theoretical knowledge, this is the theoretical basis for the article. Next, it Comprehensive and detailed analysises the emotional factors of the hardware interface, Based on the analysis, we’ll investigate the transformation to the emotional design direction, and accordingly come up with some principles and methods about the emotional design of the product hardware interface. This article is not the hollow discourse, the principle of category classification that we finally came up to is transform the category of qualitative element to quantitative design method for the design of emotion, it have universal applicability.
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