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The Applied Research of Ethnography in the Product Innovative Design

Author: RenYongBo
Tutor: ZhangLingHao
School: Jiangnan University
Course: Art of Design
Keywords: Ethnography User Research Product Innovative Design
CLC: TB472
Type: Master's thesis
Year: 2010
Downloads: 69
Quote: 0
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As society into the economic and social backgrounds to experience the impact, which will inevitably hastened the development of user experience design. With advances in technology necessary requirement for the design of machines and products must have a deep humanistic concern, it should be to enhance human-computer interaction, to create harmony in line with the real needs of the user interaction products. Social development of consumers have become more complex, factors in many consumption, highlighting the importance of culture. China has a multi-ethnic and broad boundaries, the market itself has a diversity of characteristics. Similarly, in today’s globalized market, the products open up new markets is currently facing another major problem, which related to the globalization and regionalization-groups, and cultural-issues. The enterprises are to obtain a product in the true sense of innovation, we must be more close to the user, understand the user using the product, the user’s attitude toward the product and the use of the environment, how and so on. In product design, the increasing focus on the real needs of the user’s Discovery. Design concepts and design methods have changed, is designed to create a personalized experience for the real consumer behavior. In summary, the profound changes in society, culture has become increasingly prominent, the complexity of the consumer and enterprise innovation and design concept of the pursuit of change-in such a complex environment, product innovation and design, necessary requirement for the design of population-based cultural studies research.Ethnography is used in anthropology and cultural communities in the study of subjects and methods. The traditional culture of learning is to study the group and describe a social group behavior and cultural disciplines and tools. It is a field study to observe the use of groups and group behavior summary, beliefs, and activity patterns and describe them in cultural anthropology.Articles by theory, literature, anthropology, in combination with case study research in research methods. The article referred to product innovation design is based on population studies and cultural studies, and corporate culture, strategy combining an integrated design process. Mainly in anthropology, sociology, psychology and other areas designed to conduct in-depth research, and strive to achieve group culture learning and product innovation in the true sense of integration with the formation of a deep foundation and broad theoretical support of systematic research methods. And construct the main framework for the articles-a combination of research-design-assessment.The article also studies the content with the design practice and case studies—products for Vegetable Seller in the market, from the microscopic to the establishment of a more specific design methods. The article is best summed up the group of cultural studies in product innovation and the role of design and product innovation and design methods and the principles of innovation and business continuity.

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CLC: > Industrial Technology > General industrial technology > Industrial common technology and equipment > Industrial Design > Product Design
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