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A Study on Developing Strategy of Northeast Electric Power Design Institute

Author: SunKai
Tutor: LiHui
School: Jilin University
Course: Business Administration
Keywords: Development strategy Strategic Research Strategic phase
CLC: F426.61
Type: Master's thesis
Year: 2008
Downloads: 193
Quote: 0
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Abstract


WTO transition period , China Engineering Construction consulting market , design qualification that further opening up, these changes are required to the Northeast Electric Power Design Institute ( hereinafter referred to as the Northeast hospital ) to make countermeasures , timely development of strategic objectives in line with the trend of the development of the industry . Domestic power industry in recent years , profound changes, the central government has made it clear idea of the power system reform , the reform of the power industry is moving forward steadily . Firstly, by the characteristics of the Northeast homes , the external environment and internal environment research , discusses the impact of macroeconomic policies and industry environment on the northeast hospital survival through the basic conditions for the development of the northeast homes , industry benchmarking and SWOT analysis , pointed out that the Northeast the hospital 's future development should be based on electricity and related fields , and to establish scientific management system for engineering company has internationally competitive engineering company successful transformation into a certain reputation in the international community and some business areas . Secondly, on the basis of the strategic theory , the use of the theory with the actual combination of quantitative and qualitative method , internal analysis and external analysis of the development strategy of the northeast hospital , a clear development strategy guiding ideology of the Northeast homes northeast hospital strategic positioning and strategic objectives , the northeast School of the development of the three key strategic differentiation strategy , international strategy and strategic alliances on the stage of development and management of strategic planning , the the northeast hospital the next ten years and the future development of a clear direction . Finally , the paper discusses the northeast hospital will ultimately establish the business, operations, management model of its own characteristics and core competencies , familiar with the rules of the international market , mechanisms , advanced management , technology , management , capital markets , and other elements of The powerful combination of complementary advantages, to create favorable conditions for enterprises to achieve its strategic objectives . Northeast Homes development strategy with its own characteristics , and take full account of the strategy of their own development wishes .

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