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Pricing of high-tech products

Author: LiuXiaoMeng
Tutor: ZhaoGaiShu
School: Capital University of Economics
Course: Industrial Economics
Keywords: High-tech products Pricing Differential pricing Method
CLC: F274
Type: Master's thesis
Year: 2007
Downloads: 168
Quote: 1
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Abstract


Most high-tech products of high fixed costs and low marginal costs of the cost structure characteristic of many high-tech products has a great supply-side economies of scale , while high-tech products of network externalities and make high-tech products with the demand side economies of scale resistance, high-tech products of these features poses a challenge to its pricing . Faced with the globalization of world economy , exacerbated by the external economic environment and competitive business environment of uncertainty , the price seems to become the most frequently used means of competition, result being that enterprises suffered losses. The high cost of high-tech enterprises require their try to avoid competing price . How to make high-tech enterprises to develop a reasonable price , both to make their high-tech products remain popular, but also away from the vicious price competition , domestic enterprises to become an urgent need to study and solve problems . Firstly, high-tech products made ??a scientific definition content , and thus a detailed analysis of the characteristics of high-tech products , combined with the general product pricing theory and method , summed up the impact of high-tech product pricing factors and pricing principles . On this basis , the paper focuses on analysis of the two kinds of pricing based on customer value theory alternative pricing methods : differential pricing and bundling pricing. And in-depth analysis of pricing policy , the establishment of model .

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