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Macro’s Development Process——Strategy Review and Suggestions for Future Development Strategy

Author: SongZuoXiang
Tutor: WuLiWen
School: Jinan University
Course: Business Administration (MBA)
Keywords: Case Development Strategy Diversification
CLC: F279.26
Type: Master's thesis
Year: 2000
Downloads: 331
Quote: 0
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Abstract


This is a synthesis case for teaching with two sections: the case and case analysis. In the case section, a method of positivism is used. In time order and with clues of important events, the development process of GuangDong Macro Co. Ltd. is described in details. In the case analysis section, by applying knowledge obtained in MI3A course, especially the theories of strategic management, combined with his working experience for years, the author evaluates and analyzes Macro抯 strategies objectively, puts forward suggestion for future development strategy.

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CLC: > Economic > Economic planning and management > Enterprise economy > Companies around the world economy > China > Individual enterprise economy
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