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Since the 1980s , strategic alliances increasingly attracted the concern of the business community , the joint development of enterprises has become one of the trends . Sales and marketing strategic alliance is a strategic alliance between enterprises , it has obvious division of labor, complementary advantages, resource sharing, risk sharing and other features. In this thesis, from solving our enterprise \Union many implementations are discussed and research on the current development of Chinese enterprises have certain theoretical guidance and practical operational significance. Text is divided into three parts: the first part is the Introduction section ( Chapters ) , on the importance of distribution strategy , and Chinese enterprises ' distribution difficult \the main part ( III , IV, V and VI ) , wherein the third chapter of the production and marketing of the meaning and significance of strategic alliances have been studied and discussed , fourth, fifth and sixth chapters on the production and marketing of specific implementation of strategic alliances classification are discussed. This article pointed out that sales in the last part of the strategic alliance has broad prospects for development, Chinese enterprises should speed up the development and marketing strategic alliance to develop and grow rapidly to meet the challenges of WTO accession .
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