Dissertation > Excellent graduate degree dissertation topics show

Hiroaki Electronics Industrial Corporation potential Arsenal Transfer of Product Strategy

Author: SongYan
Tutor: ZhuMin
School: Southwestern University of Finance and Economics
Course: Business Administration
Keywords: Industrial Company Potentiometer Strategic shift Specialized products Parts Industry Product adaptation Diversified product Development Strategy Five forces model Survival and development of enterprises
CLC: F279.26
Type: Master's thesis
Year: 2000
Downloads: 113
Quote: 0
Read: Download Dissertation

Abstract


State-owned enterprises, especially key state-owned enterpriseshave undergone the Course of much arduous struggle, reform andrenovation in the reforming and opening process. Following the practicaland realistic principle and the policy of emancipating the mind, state-owned HONGMING ELECTRONIC INDUSTRIAL GENERALCORPORATION, by many times of system reforming, gradualy transformfrom a product supplies in planned economic system to an independentbusiness in the market economic system, and its internal mechanismdevelops to wands market step by step.The potentiometer factory is a unit of secondary legal person ofHONGMIN ELECTRONIC INDUSTRIAL GENEML CORPORATION,it engages in production and managing of electronic components (mainlypotentiometers). The enterprise once created a glorious achievement, butin intense market competition, especially during recent five years, due tovaried internal and external factors, the situation of the enterprise is notwell, the loss incurred in this enterprise is very serious, even close tobankruptcy.For any enterprise in market economy, market is battle field, benefitsare objectives. The enterprise must according to market change and itsown conditions, refbrm the product structure to meet the market needs.For this reason, to determine the product strategy and to make a properpolicy are a primary task for managers take into consideration.By analyzing the requirements of diversified products developmentstrategy and specialized products development strategy, this paper authorputs forward a proposal: under present conditions, potentiometers factoryof HONGMING CORPORATION should resolutely select the specializedproducts development strategy, rapidly withdraw from potentiometersbusiness, especially to avoid the situation of the repeated investment andforce dispersion, quickly join the electric bicycle and its spare parts line.Concentrating the resources on a large scale Production, thus can rapidlyoccupying the satisfactory market portion.In respect of electric bicycle and its spare parts, this paper, bywidely consulting the technical literatures, using practical workexperiences in this business, makes a deep analysis and puts forward apradiction about development prospect based on the market needs ofelectric bicycle.Based on this factory’s current competencies, this paper designs aseries of marketing strategies for market development, product position,establishment of distribution channels, ways of promotion as well as PRs.These marketing strategies are the results of thorough study of investment,production scale and profit-loss analysis .These strategies are a feasibleplan for this factory to step out of its current difficult situation.

Related Dissertations

  1. Study on International Development Strategy of Chinese Research Universities,G647
  2. Yunnan Natural Rubber Industry Development Strategy,F326.2
  3. Space environment of rural children left behind boarding schools,TU244.2
  4. The Research of Intangible Cultural Heritage under the Shield Dance of Yunghsin Vision Status and Development Strategies,G852
  5. Exploration of Soil and Crop Selenium for Development of Se-Rich Produce in Ruian, ZheJiang Province,S153
  6. Research on the Development Strategy of Chaoyang Natural Gas Company,F426.22
  7. 2008 Beijing Olympic Games, Jiangxi Province Development Strategy of Competitive Sports,G812.13
  8. Dalian Development Zone Development Strategy of the public fitness center,G812.7
  9. Tianyu Development Strategy,F426.7
  10. Tianyuan Chemical Company Development Strategy,F426.72
  11. Xi'an Lijun Pharmaceutical \,F426.72
  12. Tianjin Pharmaceutical Group Development Analysis and Countermeasures,F426.72
  13. The Research on Commerce Chain Management in the Country,F721.7
  14. Social services Perspective university teachers' professional development,G451.1
  15. Study on the Development Strategy of Gansu Luminous Real Estate Co.,LTD,F293.3
  16. Study on the Wan Nan Market Development Strategy of R Company,F426.6
  17. Study on Development Strategy of Lithium Industry in YiChun City,F426.6
  18. Study on Electronic Banking Development Strategy of China Construction Bank Lanzhou Railway Sub-branch,F832.2
  19. Study on the Development of New-typed Group Towns in the Xinjiang Production and Construction Crops,F299.27
  20. Research on Industrial Development in the City of Jilin in Th Background of Taking Chang-Ji-Tu as the Pilot Zone,F127
  21. Study on the Cultural Industry of Gesar,G124

CLC: > Economic > Economic planning and management > Enterprise economy > Companies around the world economy > China > Individual enterprise economy
© 2012 www.DissertationTopic.Net  Mobile