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Intelligent residential quarters of the property from the National Chiao Tung University to see the competition strategy

Author: DuanYing
Tutor: ZhaoZhenXi
School: Southwestern University of Finance and Economics
Course: Business Administration
Keywords: Competitive Strategy Intelligent residential quarters Real estate
CLC: F293.3
Type: Master's thesis
Year: 2000
Downloads: 141
Quote: 0
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Abstract


China's real estate industry is the pillar industry of the national economy, and the residential and closely related to the lives of everyone. On one hand, the network economy era challenge mode of operation and the development strategy of real estate developers, the other hand, with the considerable progress in recent years in the housing industry in China, one of the residential consumer attitudes and consumption levels have greatly changes. In this era background and market conditions, real estate enterprises how to seize the opportunities for the development of the new economic era, how to adjust the development and implementation of business competition strategy has become a new topic of corporate competitive strategy must meet two constraints - the company's external environment, internal resources and competitiveness. In this paper, the main line of intelligent residential quarters Case Jiaotong University real estate company, in a comprehensive, objective, in-depth analysis on the basis of the external environment, internal organization, corporate culture and competitiveness of enterprises, explore new situation relating to real estate enterprises competitive strategy formulation and implementation issues. The thesis is divided into five chapters, the first chapter is the background of the industry and competitive analysis, and intelligent residential, first of all start from real estate macro analysis, analysis of market structure and economic characteristics of the real estate industry: Secondly, Chengdu real estate market status and market characteristics; Finally, the concept of intelligent residential district, features, and intelligent residential quarters of causes from the network economy, the market and consumers, as well as the government's macroeconomic policy analysis. The second chapter is on the analysis of the company's resources and competitive ability. First introduced from the development of the company history, organizational structure, and corporate culture; Secondly selected the Jiaoda listing two typical competitor - the Chengdu confidence Industrial Company and Vanke Co., Ltd., with two competitors The contrast in the operation mechanism, corporate culture, product positioning, product demand point, capital position analysis, analysis of the the Jiaotong University real estate company's market position and competitiveness; Section III with SWOT analysis of the company's resources and competitiveness ; Chapter Jiaotong University property competitive strategy formulation, the success of the strategy-making process depends on the operating vision and keen industry and competitive analysis, as well as a good resource matching relations, the chapter in the comprehensive analysis of the external environment and internal resources, and on the basis of competitiveness, discusses Jiaotong University real estate how to size up the situation to develop the business development strategy. The fourth chapter is a detailed introduction about the Jiaoda property intelligent residential quarters, the first intelligent residential quarters Jiaotong University real estate, in order to fully understand the course of the development of intelligent residential quarters of Jiaotong University property construction, the specific approach and the results achieved; followed the course of development, and the status quo of intelligent residential quarters, compared to foreign and domestic intelligent residential development, combined with market research, analysis of the problem at this stage intelligent residential market that exists Chengdu intelligent residential market as well as the constraints of factors affecting the development of intelligent residential market, and elaborated on how to solve these problems. Finally, the future prospects for the development of intelligent residential, to think intelligent house will become the trend of residential development. CHAPTER around the implementation of the competitive strategy of the National Chiao Tung University property, develop strategies and implement the strategic needs of different administrative tasks and skills, the successful implementation of the strategy is to rely on in terms of leadership, to work together with others, the configuration of resources, organizational structure well performance. This chapter from the establishment of the enterprise resource capacity and construction of organizational structure, to create a corporate culture fit and strategic support system and incentive system described Jiaotong University real estate should be how to implement the company's competitive strategy.

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CLC: > Economic > Economic planning and management > Urban and municipal economy > Urban Economics and Management > The real estate economy
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