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Fulin Group in the enterprise development strategy of western development

Author: DongHongTao
Tutor: YuJianYuan
School: Southwestern University of Finance and Economics
Course: Business Administration
Keywords: Felicity Group The large-scale development of the western region Development Strategy
CLC: F279.26
Type: Master's thesis
Year: 2000
Downloads: 96
Quote: 0
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Abstract


Sichuan Fulin Industrial Group Co., Ltd. (hereinafter referred to Felicity Group) was founded in December 1995, a large private modern class enterprise. Was listed as 37 in Sichuan Province, Mianyang City, 18 dilated enterprises. With total assets of 1.25436 billion yuan. In 1999 the company achieved sales of 335.72 million yuan, 34.43 million yuan of profits and taxes. Total assets are listed Mianyang City in third place. Historic opportunity to make the implementation of the western development strategy, decision-making in the central front, Felicity Group as enterprises in the western region, how to grasp the opportunity to further achieve rapid development has become the focus of attention of the community. In this paper, some discussions Fulin Group in this environment, how to choose the implementation of the development strategy. The full text is divided into six sections. Each part is as follows: Part I: Felicity Group history and development of industry which made a basic introduction to the operating mechanism and management model and corporate culture, and analyze some of the major problems existing. Part II: Felicity Group to develop the new development strategy of the external environment are analyzed. Enterprise requires a bottom-up and hair tuxedo, it is necessary to make a careful analysis of the environment, so that can make full use of the opportunities offered by the environmental changes, but also to avoid the formation of environmental change threat. It is necessary to work out the right development strategy. The Fulin Group is exposed to the external environment, opportunities and challenges. The strategic adjustment of state-owned economy, restrictions on private enterprise and the restricted area is to reduce and cancel, lowering the threshold for private enterprises listed on the financing channels open so brought a historical opportunity for development of Fulin Group. But at the same time as the WTO approaching Fulin Group has brought serious challenges, forcing Felicity Group careful analysis to work out countermeasures. Part III: Fulin Group's internal environmental factors are analyzed, to analyze the strengths and weaknesses of the company. Felicity Group funded, flexible mechanisms. Has a good reputation in the market and high reputation, the products with strong competitiveness, while, as a province 37, Mianyang 18 dilated enterprises by the government's policy support. But there are still some unclear, such as strategic industry selection blind insufficient. The Fulin Group as long as full play to the core competitive advantages, to overcome the lack of implementation of the rapid development of the large-scale development of the western region are fully capable of. Part IV: design Fulin Group's overall development strategy in the new situation. To develop the five-year development strategic objectives and business analysis, and different companies worked out a development strategy. To complete the strategic objectives, Fulin Group to develop new business several strategies discussed and analyzed. Part V: new development strategy and specific embodiment are discussed. First, do a good job in real estate development, revitalize the stock of assets, followed by the development of backward integration. The development of commodity concrete and new building materials. The third is the development of a new primary industry using recombinant 82 aluminum plant, into the electrolytic aluminum industry, will be developed into the future Fulin Group's main business. The fourth is to enter the high-tech development of bio-pharmaceuticals. Fifth, the implementation of capital operation, fight backdoor listing to open a direct financing channels, as Fortune Group. Part VI: Felicity Group in the development should pay attention to the problem analysis, and propose appropriate measures to resolve. Through the implementation of the above strategy, five years later, Felicity Group will form electrolytic aluminum industry, machinery processing, bio-pharmaceuticals, real estate development as a sideline and taking into account the other industries of large-scale private enterprises. Its total assets will reach 20 billion yuan, sales income of 1.5 billion yuan, profits of more than 300 million yuan to enter the top three out of private enterprises in Sichuan Province.

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