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Dalian Shipyard Development Strategy

Author: TanHong
Tutor: HanDaWei
School: Dalian University of Technology
Course: Business Administration
Keywords: Dalian Shipyard Development Strategy Enterprise survival and development Internal environmental analysis Large and medium-sized state-owned enterprises Strategic Enterprise Management Own weaknesses Socialist market economy Labor resources External threats
CLC: F279.26
Type: Master's thesis
Year: 2000
Downloads: 197
Quote: 1
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Abstract


With the deepening of China 's reform and opening up and the continuous development of the socialist market economy , the state-owned large and medium-sized enterprises of the external environment has undergone profound changes . Especially the Asian financial crisis to China's shipbuilding industry and the Dalian Shipyard has brought far-reaching impact on the world shipping market downturn , the international shipping market prices continued to Dimi day , the Korean shipyards monopoly status enhanced , making the competition faced by the Dalian shipyard increasingly fierce , pick shipwrecked sailors , and delivery of the ship is difficult , record effectiveness difficult situation . At the same time , the internal high cost , low productivity , outdated facilities . Therefore , according to the actual situation in the Dalian Shipyard , as soon as possible to carry out the business development strategy research , has a special significance for the survival and development of the Dalian shipyard . According to the principle of corporate strategic management research , based on data collection to identify important strategic elements of corporate survival and development can find detailed and reliable analysis of its internal and external environment , enterprise development large market demand , and the enterprise itself also has the advantage of labor resources , technology , of course , businesses also face severe external threats and weaknesses . After careful analysis and research , the basic idea of the development strategy of the Dalian shipyard , the guiding ideology , the development of the business development strategy and functional strategies . Strategy and propose appropriate measures of security and strategic management . The main content of this paper is divided into five parts : The first part is the overview of the research ; second and third parts of the corporate external and internal environmental analysis ; fourth part is the development of a strategic program of research ; fifth part is the strategy for the implementation of measures and strategic management . This paper follows the modern enterprise management thinking , theoretical knowledge of the application of strategy , operations research , economics , finance , management , marketing and other for the Dalian shipyard Research to find out the correct strategic program development and implementation and management measures , in order of Dalian Shipbuilding plant a reference for long-term development .

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