Dissertation > Excellent graduate degree dissertation topics show

Stratigic Reserch of Customer Satifacition in Retail Enterprises

Author: ZuoLin
Tutor: RenTianFei
School: Xiangtan University
Course: Industrial Economics
Keywords: Customer Satisfaction Index Customer Value Competitive Strategy Enterprise Management
CLC: F713.32
Type: Master's thesis
Year: 2004
Downloads: 1163
Quote: 4
Read: Download Dissertation

Abstract


With the establishment of Customer Direction in markeing, Customer Value has been used as the new sources of competitive advantage in many enterprises. Regarding customer as the center, caring for the customer expectation、satisfaction index and royal index has been taking great importance by domestic enterprise and also the top research point by scholars and managers. But as the research in the domestic just started, both its theory foundation and practic experience are all need to inquiry into. Therefore, drawing lessons from the theories and experiences about customer saticfaction index in abroad, attaching importance on the acknowledge of CSI, studying CSI methold that fit domestic enterprise, pushing them taking great activity on measuring works have great meaning on promoting our business enterprise the competition strength and increasing the economic performance.This study focuses on satisfaction management, how to realize customer satisfaction and customer loyalty. And set about the research from thories and practice. And I mainly discuss how to select the feat value position with different kind of customer, the relation between strategic position and competition ability, then put forward the support system which can put the customer mechanisn into practice. By domestic and international relevant research of customer satisfaction, I expatiate the theory foundation, and proceede to discuss the customer satisfaction of retailing enterprise, inquirying into the basic characteristic of the customer satisfaction, analyzing the basic measure method. And I use the misty measurement of calculating to evaluate the index.

Related Dissertations

  1. Research on the Competitive Strategy of WYH Textile Co., Ltd,F426.81
  2. TV development bottleneck cities and Competition Strategy,G222
  3. Research on Audience Value in Proffessional Basketball League,G841
  4. Research on the Management Innovation of Private Enterprise from the Perspective of Learning Organizational Theories,F276.5
  5. Research on Influencing Factors of Relative Customer Value,F224
  6. Research on Competitive Strategy for SUNTHER Translation Company,F719
  7. RK Medical Group channel management strategy,F274
  8. A Study on the Marketing Strategy of WISCO Oriented Silicon Steel,F426.31
  9. Research on the Competitive Strategy Zhengzhou LG Institute under the New Situation,G648.7
  10. Research and Practice of a Monitor and Control Software System Suitable for Use in Heterogeneous Computing Enviorment,TP277
  11. A Study on Strategic Management about the First Hospital of Wuhan,R197.3
  12. Shenzhen Tyco Electronics Ltd. Customer Relationship Management,F426.63
  13. CSUN group management and control model of human resources,F426.6
  14. Wuhan Hongxin Company Competitive Strategy,F626
  15. Airport VIP Services Analysis System Design and Implementation,V351.3
  16. Jilin Chemical Company MMA market research projects,F426.72
  17. TUZAMA children's clothing company Competitive Strategy,F426.86
  18. E-commerce context UPS, Competitive Strategy,F259.23
  19. Shanghai equipment company raw materials trading business competition strategy,F752
  20. Jinan, China Unicom rural market competition strategy research,F274
  21. Customer value assessment based on comprehensive foreign trade enterprise channels of customer classification,F752;F224

CLC: > Economic > Trade and Economic > Domestic Trade and Economic > The circulation of commodities and the market > Sale of goods > Retail Trade
© 2012 www.DissertationTopic.Net  Mobile