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The Feasibility Study for Bora A4 Seat Project

Author: ZhuLiZuo
Tutor: GuoLiFu
School: Jilin University
Course: Business Administration
Keywords: Automotive interior Bora sedan seats Feasibility Analysis
CLC: F426.471
Type: Master's thesis
Year: 2004
Downloads: 375
Quote: 1
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Abstract

I. Background In recent years, the rapid development of China's automobile industry, the state has introduced a series of policies and measures to encourage automobile consumption. At the same time, the entire automotive industry, increased competition led to increasingly fierce competition in the auto parts industry. In this case the market, the major automotive interior manufacturers have targeted in the launch of a new project. How to secure a new project, whether the project can be profitable, risk so requires an in-depth feasibility of new projects and meticulous research. Second, the research content of this article is divided into nine sections, first described the overall situation and development trend of China's auto industry, according to the judgment of national macro-industrial policy and consumer trends come \the main object of the consumers to buy the conclusion. Then introduced the project - Bora sedan and seat localized production reasons. To enable the readers to have a rough idea of ??the project implementers of Fawer - Johnson Company and its joint venture partners - Fawer Company and Johnson Controls from established history, business scope, scale, equipment, technology, market share The detailed introduction. According to the characteristics of automotive interior products and the industry competitive environment, defined beginning, intermediate, advanced the concept of automotive interior products, and each product market competition, Fawer - Johnson pointed out win Bora sedan seat supporting the project the significance and cost leadership Fawer - Johnson fight for new projects. \Forecast product market, the use of \The characteristics of China's automotive industry, new automotive interior product life cycle is divided, that motor vehicles and related products life cycle to determine not only depends on the growth rate of sales, the kinds of cars should also consider the total sales of the current type design production capacity ratio, such as market sales in the designed production capacity of 30% or less, the product should belong to the the introduction period; sales reach 30% -80% of the design capacity, the product should belong to the formative years, sales reached the design capacity of more than 85% of the product matured fully consider the design of the products of the process programs, to expand production capacity to take advantage of increasing the frequency and staff to reduce the initial investment, reduce market uncertainty risks. The lt; WP = 67 gt; bulk purchase of domestic equipment in the procurement of key equipment imported on the basis of specific equipment selection process, the project investment costs, reduce in assurance technology requirements premise. Advanced technology in the design of the occupational safety and health facilities, materials, equipment and integration of the concept of humanity, such as measures to reduce the labor intensity of the operator; mechanization and automation; configuration warning and alarm or monitoring device, so that the operator the operation from time to time in the monitored state, in order to avoid damage caused by the dangerous operation; take remote control and quarantine measures to eliminate part of the health hazards caused by the operator generated. In this paper, a detailed analysis of the Chapter production resources supply, foreign suppliers for imported raw materials procurement process encountered more geographically dispersed the procurement logistics problems, build new procurement logistics mode, effectively to solve the problem. That in Europe choose a logistics and distribution company, by the company on behalf of rich Austrian - Jiang Sen's contact with suppliers and trucks will spread across Europe, parts shipped back to the distribution center at the warehouse, and then according to Fawer - Johnson company's shipments instruction parts loaded container handling export-related procedures on time to the freight forwarding company, issued from European ports. Select the shipping company, the paper identified selection criteria, both the stability of the transport cycle is. Learn from foreign advanced logistics technology in the seat finished logistics program design process means the company's ERP system-MFG system with OEMs ERP-R3 system connected to achieve the timely sharing of information, making the information flow with real logistics together, meet customer requirements based on reducing the company's finished goods inventory. The design of the finished shipping process data collection methods and operation of the program will be advanced barcode scanning data acquisition technology and automatic storage equipment organically combine to information collected automatically as well as the storage requirements of the \Performing financial the process of the calculation of the basic data, respectively, from the cost estimates of the cost of production, sales revenue and tax estimates and the estimation of the three aspects of the sales profit is calculated. When carrying out calculations using values ??with a variety of taxes and indicators such as: urban maintenance and construction tax, education surtax, the income tax rate, are verified through detailed investigation, and then used in the calculation of financial basis of data. Measure out on the basis of these data, we calculated the effectiveness of various financial indicators calculated the project is put into the net cash flow for each period, the cumulative net cash flow, payback period, the investment profit, sales, profit margins, financial The internal rate of return of these indicators calculated results show that the profitability of the project has considerable project feasible. Article also project uncertainty analysis, respectively, from the prospects for the market uncertainty, the uncertainty brought about by government policies and regulations, product cost uncertainty analysis. lt; WP = 68 gt; to reduce risks brought due to the uncertainty of the product market prospects of the new solutions in the introduction of the production line and purchasing equipment, fixture did not according to the single-shift production can meet customer needs to design and planning, are to be considered in accordance with the three shifts or four times a production to meet customer demand, allowing the project to invest at least have the ability to meet customer demand, reduce the market prospects of the uncertainty of the risks . In order to reduce the product cost fluctuations project uncertainty raised only through continuous optimization of the product design process, logistics processes and product manufacturing processes, continual improvement of product technology, reduce scrap and waste, in order to achieve the purpose to reduce product cost, thereby achieve cost leadership Fawer - Johnson fight for new projects \

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