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The Research of the Product Image’s Multi-sensory Symbols Design

Author: WangYu
Tutor: ZhangLingHao
School: Jiangnan University
Course: Art of Design
Keywords: Multi-sensory symbols Product image Product symbols
CLC: J504
Type: Master's thesis
Year: 2010
Downloads: 130
Quote: 0
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Abstract


With the development of the emotional society and the Rise of experience economy, More and more people requested products to bring more emotional comfort. At the same time, in the process of the product’s trend to flatten and similar Visual experience has been insufficient to meet the aesthetic needs of consumers. The single-channel of product image need to increase the multi-sensory in the product expression, use sensory symbols create a unique product image.Product’s perception which from people also need to through more rational integration of stimulus points, thus inspire deep feelings of the product elements.Flat products made the symbol in the style of loadsupporting of the product design develop to the two-dimensional direction, But the way the expression product symbols are develop to the multidimensional and interactive. Sensory symbols as an important element which use to structure the core image of the product, need to through its multi-dimensional interaction, conveying a variety of sensory stimulation, put a variety of sensory symbols into a more broad platform to be integrated using, so that better convey the product concept symbol.In this paper, investigate the sensory symbols’classification and characteristics, and through the analysis of the relationship between sensory symbols and products, the investigation of the different senses and probe interactive form of the multi-sensory symbols, construction of a set of a multi-sensory method of product image. Let product image through multi-sensory symbols’from communicated more natural and more effective, so people and products used to increase the intuitive relationship, constitute the user’s unique product memory, form a unique product image in the market to success. This new approach which use multi-sensory symbolic language interpret products can also increase consumer loyalty to products, thus forming the whole product image of religious faith.

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